Top garden trends for 2024 - create a Mediterranean 'retreat' and grow your own
While it's cold outside, our attention inevitably turns to sunnier days when we can relax in the comfort of our own garden.
And with a new year, come new trends, with searches for 'garden inspiration' on Pinterest currently skyrocketing by 30 per cent. As dismal January does its best to dampen our spirits, it's important to remember just how much a well-crafted garden can both lift our hearts and captivate the senses.
Your backyard is a real canvas for your creativity, allowing you to craft a harmonious blend of colours, textures, and scents to help you feel brighter. And drawing inspiration from cultural and thematic elements can infuse your outdoor space with a distinct character.
Whether it's a Zen garden that promotes tranquility, a cottage garden reminiscent of the countryside, or a tropical paradise with exotic plants, allowing your garden to reflect your personal style and preferences makes it a truly special and uplifting space. As such, Craig Wilson, co-founder, director and in-house gardening expert at aims to help you realise your dream by revealing this year's hottest garden trends ...
Mediterranean vibes
“There is nothing quite like your very own at-home retreat, especially as holidays abroad become more expensive. Since the beginning of December 2023, ‘rustic garden ideas’ have seen a 163 per cent increase in searches on Pinterest. Marrying this with our internal sales data, we expect to see many homeowners looking to the Mediterranean for garden inspiration.
“Data shows a 400 per cent increase in lemon tree sales, alongside a 120 per cent increase for orange trees, both of which work beautifully to create a rustic Mediterranean feel. Various grape plants have also seen an increase of 200 per cent.
“Pairing any of these citrus trees or grape vines with terracotta hues and concrete textures will help to make your garden feel like a European getaway and it doesn’t have to be expensive either. Use terracotta pots and planters set at varying levels, and old broken concrete slabs to create charming walkways.”
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Grow your own
“As people become more conscious of where their food is coming from it looks like growing your own could be another big theme for gardens this year. Since the beginning of December 2023, Pinterest searches for ‘garden vegetable patch’ have increased by a huge 223 per cent. Not only this, but Gardeners Dream have seen a 500 per cent increase in sales of mushroom growing kits compared to the same time last year.
“Growing vegetables at home is simple and doesn’t have to take up lots of space. There are lots of fruits and vegetables that can be grown in pots, hanging baskets or window ledge planters, such as tomatoes, strawberries and a variety of herbs. Potatoes can be grown in grow bags, saving you on ground space, while other vegetables such as carrots can be grown in small patches as opposed to a whole plot.”
Peach hues
“Following the announcement of 2023’s Pantone Colour of the Year, Viva Magenta, Gardeners Dream saw a general increase in red, maroon and purple plants and flowers. This year we expect to see a similar uplift in peach and apricot tones, as people look to incorporate 2024’s Pantone colour, Peach Fuzz, into the gardens.
“If you want to add a little Peach Fuzz to your garden, look to flowers such as Geum Mai Tai, Peach Weigela, Peach-hued roses, or if you want to make a real statement, Pink Rosea Cortaderia Selloana Pampas Grass will do just the job.”
Azalea set to be shrub of the year
“Searches for ‘beautiful flowers’ are on an upward trajectory on Pinterest. Our data has given us great insight into what we predict is going to be the shrub of the year among garden enthusiasts.”
“Azaleas are the most searched flowering shrub by customers on the site currently, and particular varieties have seen some huge sale increases. Purple Azaleas have seen a 400 per cent increase in sales compared to the same time last year, while Orange Azaleas are up 100 per cent.”
“It’s not just the ground shrub variety however, Red Azalea Japonica Patio Trees have seen a 300 per cent increase. Like the shrub, the patio trees are evergreen, giving your garden a pop of colour all year round, with blooms coming in by mid to late spring. These trees are also a great option for those who only have a small garden space or balcony, adding colour and interest without compromising to much on space!”
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