All news on the topic: Tim Cook

Apple CEO Tim Cook has confirmed the tech giant will make a big announcement about generative AI features on its devices 'later this year'

We finally know when Apple's radical new Vision Pro headset will be released and there's not long to wait.

Apple has just held its yearly App Store Awards in New York. Here are all the winners including Best iPhone app, Best iPad app and Best app for the Mac.

Prince William and Kate Middleton held a surprise meeting with Apple CEO Tim Cook at Windsor Castle to discuss a range of issues - and in one of the pictures from their chat, royal fans spotted an eyebrow-raising detail

Follow our live blog below as we join the shopping queues to pre-order a new iPhone 15

It appears that Lionel Messi's lucrative partnership with Apple is blossoming after he was mentioned at the iPhone launch, following on from comments from the company's CEO

We're live from California as Apple launch its newest iPhone

The Argentine legend's star power is unrivalled in sport and the staggering uptake in streaming subscriptions as a result of his move to MLS reinforces his status

Lionel Messi is going to have a documentary series focused on his transition from Paris to Inter Miami in the MLS and it is set to be broadcast on streaming platform Apple TV+

Lionel Messi has made a significant impact at Inter Miami since arriving at the Major League Soccer club and the club's co-owner has revealed how Apple and MLS have been affected

The Argentina legend will benefit through commercial tie-ins with several commercial giants including Apple through his contract with MLS and there are early signs of promise in this regard

Some believe the object in the 17th century painting by famous Dutch painter Pieter de Hooch is a time-travelling iPhone - despite them not being invented until many centuries later

Tim Cook made the comments speaking to Good Morning America which comes just a week after leading AI figures such as OpenAI CEO Sam Altman and DeepMind CEO Demis Hassabis warned AI could risk the 'extinction' of humanity

Apple makes a bold move into the virtual world with rumours of a highly anticipated Headset coming soon

The Apple CEO, Tim Cook requested the 40% pay cut himself after fewer than two-thirds of Apple shareholders supported his pay package for the last few years