Tesco has changed its logo - and you could win £1,000 if you spot new design

20 March 2023 , 13:44

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The cracked egg competition will last for the next nine days until Wednesday, March 29

Tesco has given its iconic logo a dedicated Easter makeover which could win you £1,000.

The seasonal twist to the supermarket's logo will see a cracked egg design added to the Tesco "O".

You may be able to catch a glimpse of the new logo across Tesco delivery vans, billboards, social media posts, in-store signage, digital advertising, and TV adverts from today.

We say "catch a glimpse" as the "cracked egg" logo has actually been hidden in only a few hundred different places.

Only 19 store locations across the country have the new design in their logo.

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The supermarket chain says the cracked egg logo could "be hidden anywhere".

With the updated Easter design unveiled, Tesco has also launched a £100,000 Easter giveaway.

The logo change is very subtle with a small cracked Easter egg put inside the "O" (The logo change is very subtle with a small cracked Easter egg put inside the "O")

The supermarket has tasked customers to keep a keen eye out for the Easter design and share an image on social media if they see one.

Between today, March 20, and Wednesday, March 29, those who share an image of the new logo on Instagram or Twitter will be entered into the draw to win £1,000 to spend at Tesco.

To be entered, you will need to include the hashtag #CrackingEaster in your post.

You will also need to make sure your profile is set to "public" so Tesco can see your entry.

If you don't have an Instagram or Twitter account you can also share the image under the promotional post on Tesco's official Facebook page.

The giveaway will see 100 entrants, which will be chosen at random, win £1,000 vouchers.

You will be able to enter the competition once a day and if you enter more than once per platform per day, only your first entry will be accepted,

Each day’s entry must also be a different egg from the last.

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You will only be entered into the prize draw more than once if you find multiple different cracked egg designs.

During the competition period, Tesco staff may share your post and comment on your entry.

However, Tesco says that this does not increase your chances of winning.

The prize draw will be selected within 10 days of the closing date on Wednesday, March 29.

The lucky winners will also be contacted about their prize within this period too.

Tesco launched the competition after its research found that almost half the nation is trying to spend less on their food shopping this year.

Ruby Flanagan