Fans rush to support Mark Wright after clothing range faced disappointing start
Mark Wright's fans flooded social media with a show of support after the launch of his clothing range got off to a seemingly poor start.
The 37 year old TV personality, who is married to acclaimed actress Michelle Keegan, was at the Trafford Centre in Manchester recently. The couple launched a new sportswear brand called Aytee7 and to promote his clothing items, a pop-up store was set up near Selfridges with the items on rails and promotional pictures of him and Michelle were placed in view of passersby. The Only Way Is Essex star was seen speaking to staff as he waited for fans to attend. Clearly anticipating a huge influx of people, the pop-up had security and queue barriers.
Mark and Michelle Wright have launched a sportswear clothing brand called Aytee7 (@Wrighty_Instagram)
Fans rushed to inundate Mark Wright with support as his launch got off to a poor start (Instagram)Taking to social media once news broke of the slightly slow launch, fans inundated the former TOWIE star with well wishes. One fan wrote: "I sympathise with him. I wouldn’t want that to happen to anyone launching a new business."
And some loyal supporters argued it was not due to his fan base and blamed his marketing team. Another person said: "I’d blame promoting team, I did seeing this anywhere on social media, hopefully onwards and upwards and good luck xxxxx."
While another added: "Haven't seen him coming out with his own line...definitely his marketing teams fault!" Meanwhile a fourth person penned: "Well I wish him a lot of luck it will work out give it time." And a fifth person commented: "He is a lovely guy. Bless him for the future. "
Mark Wright and Michelle Keegan share snaps of their new bathroom in £3.5m home
While at the Trafford Centre, Mark sported a black t-shirt from his own label to help promote the line. In a bid to generate buzz around his latest venture, both Mark and Michelle, who married in 2015, recently marketed the brand by wearing their sportswear and sharing pictures online.
Mark had even shared the marketing images on Instagram with a caption that read: "We are so proud of #ourbrand @aytee7 we have chosen every material and style with our personal taste, keeping at the forefront of our mind how YOU will feel most comfortable when working out. The whole range has 20% off all products at www.aytee7.com until Sunday!! Be fast." And this was accompanied with a burning flame emoji.
On the back of his post, fans commented with compliments of the brand with one person writing: "Looks great guys." Another said: "Unreal clobber." However, not all fans were impressed with the price of the items. One person said: "Just looked and far too expensive £59 for a pair of leggings." Others feared they didn't have the appearance to wear the outfit, as one fan quipped: "Will i look like Michelle if I wear it thou." Mark has been a fitness enthusiast for many years as he's started off as a semi-professional footballer, playing for West Ham United youth team.
Mirror Online has reached out to Mark's reps for comment.
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