Shoppers issue powerful demand to high street shops about disastrous sizing
Standing in a changing room and staring at yourself wearing a piece of clothing that doesn't fit can take a major hit on your self-esteem.
Shopping on the high street is particular difficult for plus-size women, as despite the UK average dress size being a 16, any sizes much higher than that are often near-impossible to find. And when you do find them, the discrepency in sizing between shop to shop tends to be dire.
Many of us can empathise with the struggle of desperatley looking for a new outfit for a night out, trying on sizes we wouldn't normally wear because it's the only option available, hoping the size you've picked up off the rack will be stretchy enough to fit over your curves.
More often than not it doesn't fit, and you're left wondering why on earth the store doesn't just stock your size anyway. That's why a group of fed-up plus-size women are taking to social media to urge high street shops to #StockMySize.
Laura is sick of not being able to freely pick up her size (@laura.adlington/Instagram)
She wants stores to listen up (@laura.adlington/Instagram)With some shops still only routinely stocking up to a 14, or 16, it can leave many women feeling ostracised from the fashion industry and can mean many plus-size shoppers feeling downright deflated.
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Bake-Off star Laura Adlington, who also has a podcast called 'Go Love Yourself', is known for posting fashionable plus-size outfits on her social media pages, and can often be seen modelling clothes alongside her size 12 pal Lottie Drynan. And frankly, she's sick of not being able to buy a size 26 in shops.
She often slams stores for only offering plus size people outdated styles, including "cold shoulder" tops with "lip prints", and "butterflies". Now she's calling for stores to stock the same offerings straight size people are offered, just in larger sizes.
Taking to Instagram, she fumed: "I've had enough!!! I'm sick of brands not stocking bigger sizes in their stores. I'm done with not being able to shop on the high street and I'm tired of us being an afterthought." She then encouraged other plus-size people to get involved, penning: "Please post your frustrated fitting room selfies and the styles you wish were available to you with the #StockMySize hashtag…and let's make sure brands take notice."
In the comments, others shared their fitting room frustrations, with one fuming: "It really shouldn't be this hard for brands to do! Thank you for sharing!" Another said: "Amazing. As a size 22/24 this is the motivation for me setting up my little shop of joy. I am currently making my size-inclusive summer wear and kaftans collection. You are an inspiration to me too."
Others were wondering why sizes were available online, but when they went into the store there were "none." Someone else shared: "I have the same problem with a size 6. I am aware that this isn't what you take issue with but find it equally frustrating." "I am so sick of only buying accessories", one plus-size woman raged.
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