Mrs Hinch says 'I'm not obsessed' with cleaning and shares why she enjoys chores
Mrs Hinch is known for being the UK’s top 'cleanfluencer' – so she has stunned fans with her latest social media post.
The 33-year-old from Essex, who has almost five million Instagram followers and has written cleaning books that have ended up as Sunday Times bestsellers, left fans gobsmacked with her latest reel. Sharing a candid video, the mum-of-two – whose real name is Sophie Hinchcliffe – said: “People assume I am obsessed with cleaning, the truth is I’m not.” She then went on to reveal the real reason behind her obsession with cleanliness.
She continued: “I clean because it’s my therapy. It helps me feel in control. I feel I have accomplished something each day, it frees my mind from over thinking and over worrying. In fact cleaning changed my life, 4.8 million followers later, forever grateful for you all. Thank you.”
Mrs Hinch posted this intro-style reel to her 4.8 million followers (Instagram)
She dropped the bombshell she isn't actually obsessed with cleaning like people think (Instagram)In the intro-style video, which shows her doing various cleaning and tidying tasks around her home, Sophie starts by saying: “Hello, I’m Mrs Hinch.” She goes on to reveal that when she cleans her mind “feels instantly free” and says cleaning changed her life for the better because it gave her an unexpected career. She is now thought to be worth a cool £7 million. She ended the post by saying: “4.8 million followers. Thank you and welcome to my page. With love from my home to yours.”
Legions of loyal Mrs Hinch fans were quick to comment underneath praising her for the impact her tips and videos had made on their own lives. Praising her for being authentic, one follower wrote: “So many change but you have always been true to yourself. I think you taught millions that cleaning is therapy @mrshinchhome and you my darling are our therapy!”
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A second said: “You really have no idea how special you are Soph. You’ve made such an impact on so many people and their lives. You are loved more than you will ever know xxx.” Echoing the same sentiment, a third commented: “My love for cleaning started by watching your videos. I used to spend ages just watching one after another. You’ve helped me massively.”
“I can honestly relate to you, cleaning is my therapy. It makes me feel happy, safe and it takes me away to a wee place in my head that makes me smile when it’s finished. It all started during COVID but then when a bad thing happened to me it kicked in big time, but since joining this amazing community it has helped me on my journey so thank you so much @mrshinchhome for everything,” penned a fourth. While a fifth added: “I love to clean – the sense of accomplishment afterwards I love. Thanks so much Sophie for this amazing community. Next stop 5 million xxxx.”
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