Cadbury confirms new taste to iconic chocolate bar - but fans are furious

25 January 2024 , 07:57

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The taste of a classic bar has been altered (Image: Bloomberg via Getty Images)

Chocolate lovers have hit out at Cadbury as it said “changing tastes” was behind a reason to alter the recipe of a favourite bar.

Cadbury has confirmed that it won’t be reversing its decision on the Time Out chocolate with people asking if it was going to be a permanent move. The manufacturer replied to a person enquiring on social media who was not happy about the new taste.

The Time Out fan from Leeds showed a photo of a half eaten bar on X and then questioned what plans Cadbury had for it. "Is there any chances of bringing back the original time out bar? These new ones are just not the same, and depressing," he wrote in a post.

And Cadbury responded by saying that it wouldn’t be returning the chocolate bar to its previous recipe due to changing tastes and a bid to “cater for everyone”.

The Time Out bar (Cadbury)

It stated: "People's tastes change from time to time, so it's important that we have a wide range of products to cater for everyone." But it wasn’t the response that the Cadbury fan wanted clearly as he replied: "But the original obviously tasted better."

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The Time Out is a Cadbury classic that has been going for more than 30 years in the UK, since 1992, with the layout of two single wafers inside the wrapper. It was launched in Canada and South Africa in 2001 but sales were poor so it was dropped in those countries a few years later.

The original design though was altered to a single wafter low-calorie version called the Time Out Wafer, which is 111 calories, and the company said was down to a lack of popularity in the earlier version.

The first Time Out bar was more substantial, weighing 50g. It was later reduced to 41g and then 32g, while the Time Out Wafer is 21.2g. A Cadbury spokeswoman said following the change in 2016: “We have withdrawn the current brand so the old one has gone and will be replaced. The original Time Out bars started to be withdrawn from sale in February."

It comes as the confectionery company has announced a sweet new twist on one of their most popular items - and fans can't wait to get their hands on them. High up on that list of fan favourites are their Chocolate Buttons - and it's these that have been given a revamp. Fans will now be able to pick up Mega White Chocolate Buttons, which are available to buy in Asda.

Tim Hanlon