Four in 10 Brits likely to book holiday imminently - as over half miss the sun
Four in 10 Brits (42%) are likely to book a holiday any day now – as over half (55%) are missing the feeling of sun on their skin during the cold UK winter.
A survey of 2,011 adults found that they almost unanimously agreed (98%) that sunshine is key to their overall wellbeing – with 34% wishing they could see more of it during the darker days at this time of year.
Other things they miss most over the winter months include general warmer weather (61%), and being able to spend time outdoors (53%).
A third of those polled (32%) are more inclined now to book a winter holiday, than they were five years ago – with 85% claiming such trips have a positive impact on their mood.
It also emerged that women are more likely than men to be in a bad mood during the months of December to February (60%, compared to 48%).
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And 87% of women put their winter blues down to miserable weather, while 81% of males feel their top cause of grumpiness at this time of year is a lack of sunshine.
And over half of Brits miss the feeling of sun on their skin during the colder, darker winter months (Srdjan Pav/Getty Images)The research was commissioned by Jet2holidays, whose CEO, Steve Heapy, said: “The first Saturday after Christmas and New Year is traditionally a very busy time for holiday bookings.
“This year will be no different, as people look to swap the cold and wet UK for some much-needed sunshine. Our research and data tells us that people feel more inclined to book a sunshine holiday than ever – so, with the festivities over, we’re expecting the usual post-Christmas and New Year rush.”
The study found lack of sleep (33%), low moods (31%), and feeling irritable (24%), were among the direct results of reduced daylight during winter.
Unsurprisingly, 44% would be happy to get rid of the changing clocks, as 23% believe this is an outdated tradition. And if the UK had more daylight hours, the average adult would spend an additional three and a half hours outside each week, according to the OnePoll.com study.
To combat the lack of sunshine during the colder months, 42% take a Vitamin D supplement, while 35% keep their curtains or blinds open for as long as possible.
Steve Heapy added: “People very much consider a holiday to be essential for their wellbeing, and are prioritising getting their all-important getaway booked in their diaries.
“As more people than ever look to secure a well-deserved holiday, we are seeing great demand across the board for favourites such as the Canaries, the Balearics, Mainland Spain, Turkey, and Greece, as well as for the Italian Beach, Bulgaria, Malta, and Croatia.”
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