TV lovers have four unfinished shows on the go - but five they are keen to watch

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TV fans currently have five shows on their to-watch list - and add two new ones each month (Image: SWNS)
TV fans currently have five shows on their to-watch list - and add two new ones each month (Image: SWNS)

TV lovers currently have an average of five series on their “to-watch” list, research has found – but admit they also have four shows on the go that they have never finished watching.

A survey of 2,000 adults, who enjoy getting lost in a good TV series, found that over half (51%) admit they always have an unfinished boxset on their list at any given time.

One in three put this down to their mood changing (32%), or forgetting what has happened in the show so far (33%) – while 36% simply blame a lack of time. But 32% confess they get bored in the middle of an episode, so switch it off – and never go back to it.

When it comes to choosing a TV show to watch, it takes 65% up to 20 minutes to make a decision – with the biggest contributing factor being what mood they are in (49%).

It also emerged that Brits spend more time talking to friends and family about TV (39%), than they do about the weather (27%), their jobs (24%) – and even their relationships (17%).

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The research was commissioned by streaming service, Roku, to launch its new “What to Watch” feature. And it also found that those polled typically add two new shows each month to their “to-watch” list – with 11% giving up on their current series, to view something which everyone else is talking about.

TV lovers have four unfinished shows on the go - but five they are keen to watchBut they also admit they have four unfinished boxsets on the go at any one time (Roku UK)

Sally Nelson, director of UK product at the brand, said: “With hundreds of new films and TV shows released each year, the choice of entertainment can become overwhelming.

“Paired with the pressure to be a part of cultural conversations, we now know how people feel – with the research showing that an individual has to watch at least two series each month to keep up.”

According to the poll, other key factors when deciding on what TV content to watch include whether it’s been recommended by someone they know (27%), and the cast (25%).

And it emerged that, for 29%, it takes half an episode for them to decide whether or not to continue with the show.

However, if they ever find themselves struggling, half will go on a scrolling frenzy until they find something which appeals to them, while 14% will refer to a list they keep of shows which they come across in their everyday lives.

It also emerged half have previously watched an unfinished show “just for the sake of it”, rather than for the enjoyment.

But one in 10 feel anxious, knowing they have a selection of not fully finished programmes on various streaming services. And 22% blame their attention span for their irregular TV viewing habits, according to the OnePoll.com data.

Sally Nelson added: “In today's fast-paced world, it's crucial to maximize our leisure time, and the last thing people want to do is waste precious moments deciding what to watch. If we reduced this time by half, people would have enough time to enjoy an extra series per year.”

Martin Winter

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