Dior launches baffling £230 perfume for babies made from 'scented water'

09 November 2023 , 09:53

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The baby perfume will set you back £230 (Image: Dior)

Dior is a luxury designer brand that many people adore, and their perfumes are particularly popular. But have you ever wished there was a version for your baby?

Well, if you have, the fashion house has answered your prayers, as they've launched a "scented water" that Dior refers to as a "gentle reminder of sweet memories of early childhood."

Coming in two alcohol-free 'colours', Bonne Étoile is said to contain "light notes of fruit, pillowy cotton, and velvety petals", and comes in pink and celadon 100ml bottles. The fragrance, co-created by Francis Kurkdjian and Cordélia de Castellane, also contains "98% natural-original ingredients."

According to Dior's website, the bottle is "personalised with the colored ribbon of your choice to accompany your child like their lucky star." It was also designed to be "gentle on little ones' delicate, fragile skin." The new range for babies also includes hydrating body milks, and gentle bath cleansing foams, which will set you back £95 and £80 respectively.

But not everybody is a fan of the range, and won't be rushing to their local stockist to purchase the decadent items. One Twitter user wrote: "Dior just released baby perfume, what is the point? They're gonna vomit milk every 2 seconds regardless???" Another said: "I can't believe Dior has brought out baby perfume."

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Mumsnet's Justine Roberts also told the Telegraph that she wasn't sure the baby perfume would catch on, especially due to the hefty price tag and the pressures that parents already face.

Justine said: "There's more than enough to worry about as a new mum without factoring in the hassle and expense of making sure your baby is appropriately fragranced. As every parent knows, the most expensive eau de toilette in the world can't beat the smell of your newborn's head. If Dior could bottle that then they'd be on to a winner."

Danielle Kate Wroe