Is it meat or not? New plant-based game show tests the taste buds of the public
![Gogglebox star, Joe Baggs, hosts a new plant-based show to test the taste buds of the public (Image: PinPep)](/upload/news/2023/10/27/117031.jpg)
Despite millions of meat eaters considering themselves to be flexitarian - 73% wouldn't choose a plant-based option from a menu.
The poll of 2,000 meat eaters found 48% have been put off meat-based alternatives because they don’t believe they taste as good as the real thing. But 31% would be more inclined to choose it if they knew it tasted as nice, while 38% said value for money would sway them towards a plant-based version over meat.
It also emerged that Monday was seen as the best day of the week to succeed in changing such eating habits, with 57% seeing it as ideal for a fresh start.
![Is it meat or not? New plant-based game show tests the taste buds of the public eiqrxieridqtinv](https://i2-prod.mirror.co.uk/incoming/article31288797.ece/ALTERNATES/s615b/0_Burger_King-8345.jpg)
The research was commissioned by Burger King UK and Vegetarian Butcher, which teamed up with social media and former Gogglebox star Joe Baggs to host a new game show – 'Is this plant-based?' - to test the taste buds of passers-by to see if they could tell which was meat or not.
It comes after 63% of respondents thought they’d easily be able to tell the difference between a plant-based burger and a meat one - and the taste would be the big giveaway for 76%.
![Gogglebox star shows off three stone weight loss in impressive year apart snaps](/upload/news/2023/02/01/63_m.jpg)
![Is it meat or not? New plant-based game show tests the taste buds of the public](https://i2-prod.mirror.co.uk/incoming/article31288794.ece/ALTERNATES/s615b/0_Burger_King-2894.jpg)
However, when passers-by were asked to identify their burger, most declared them delicious - even when Baggs revealed they were all from the plant-based menu.
Joe Baggs said: “The people of London enjoyed the challenge but most struggled to tell the difference, proving that these plant-based burgers do taste just as good as their meaty counterparts.”
A spokesperson for the brand, which is offering deals on plant-based burgers every Monday via its app, said: “Our research revealed nearly three-quarters of meat eaters would still choose meat when given the option despite wanting to lead a more flexitarian lifestyle.
"And with 47% of meat eaters admitting they’d be more inclined to try plant-based if there was a deal, our tasty ‘Meat Free Monday’ offer means there is no excuse not to kick start the week with a little more ‘flex’.”
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