Harrods sandwich that costs £28 is hard to swallow for gobsmacked customers

16 October 2023 , 21:07

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The £28 sandwich (Image: Jonathan Buckmaster)

Harrods Food Halls are world renowned for their posh nosh but the price of its latest steak sarnie will be hard to swallow for some.

Yes, it is Wagyu beef. OK, so it has porcini and truffle butter plus gold mustard mayo. But £28? That is nearly four times the cost of the £7.15 cheese and pickle baguette that left Pret under fire recently.

The Harrods takeaway offering is filled with luxury ingredients - Wagyu beef, one of the world's priciest meats that is imported from Japan, as well as porcini and truffle butter, gold mustard mayonnaise and mushrooms, rocket and braised onions.

Wagyu can cost as much as £160 per pound, while truffle is one of the most expensive ingredients going, costing between 65p and £1 for a single gram. But a roast beef and horseradish mayo sarnie from Marks & Spencer costs just £4, with punters able to buy seven for the same price as the Harrods snack.

The wagyu offering is for sale in the food hall at Harrods department store in London's Knightsbridge. Also available for the same price are Wagyu Katso 'Sandos' - Japanese for sandwich - measuring a tiny four by three inches. These sandwiches contain tiny pieces of deep-fried Wagyu ribeye with mushroom ketchup, BBQ sauce and shredded white cabbage between two slices of bread.

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On social media, food fans raised eyebrows over the £28 sandwiches. One, writing on X, formerly known as Twitter, said: "Just saw someone on TikTok buy and review a sandwich from Harrods that was £28. TWENTY. EIGHT. BRITISH. POUNDS."

Harrods was contacted for comment but did not respond.

Last month, a spokesperson for Pret said: "Like all businesses, we are facing intense cost pressures, which we are trying to absorb as much as possible."

Natasha Wynarczyk