Best grooming advent calendars for men including LookFantastic and Liberty

10 October 2023 , 12:56

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Beauty advent calendars are bigger than ever in 2023, providing shoppers with makeup, skincare, haircare and more for a fraction of the retail price. However, as the demand for men's grooming products continues to surge, many retailers have revealed a selection of men’s advent calendars for the ultimate ‘his and hers’ Christmas countdown.

Gone are the days when men's grooming routines were confined to a splash of aftershave and a quick comb-through of the hair. Today, many are enjoying a more comprehensive approach to self-care, and what better way to indulge in this ritual than with a brand new product each day in December?

We’ve taken a look at some of the best men’s grooming calendars available for 2023, from brands like LookFantastic, Liberty and ASOS, bringing manscaping enthusiasts a range of products from beard oils and moisturisers to hair wax and eye creams.

Following the success of their beauty advent calendar for 2023, LookFantastic has gone on to launch their , which contains a regime of 26 grooming essentials - 13 of which are full-size - from brands like Rituals, Bulldog, ELEMIS and more.

Priced , or £65 for The Box subscribers, the contents are worth over £346, saving 77 per cent on the RRP. One of the products, the Avant Dual Response Pullulan Tightening & Firming Eye Cream 75ml, is worth £74 alone, which is almost the entire cost of the box, rendering the rest of the products essentially free.

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LookFantastic said: “From finding his fitness motivation with the Rituals Sport Anti-Dryness Body Lotion to discovering results-driven skincare with the men-ü Facial Moisturiser Lift, build up his regime each morning until the big day.”

(Lookfantastic)

ELEMIS Pro-Collagen Marine Cleanser 30ml (deluxe size) - worth £12.50
men-ü Facial Moisturiser Lift 100ml (full-size) - worth £16.95
Balance Me Trimolecular Hyaluronic Serum 30ml (full-size) - worth £33
ManCave Olivestone Face Scrub 100ml (full-size) - worth £7.50
Grown Alchemist Age-Repair Intensive Moisturiser 12ml (deluxe size) - worth £14
grüum botanisk Daily Nourishing Facial Oil with Vitamin E and Pomegranate oil (full-size) - worth £12
MAGNITONE Wipe Out MicroFibre Cleansing Cloth in Grey x1 (full-size) - worth £8
Avant Dual Response Pullulan Tightening & Firming Eye Cream 75ml (full-size) - worth £74
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BARBER PRO Warming Eye Mask (full-size) - worth £2.95
Cetaphil Moisturising Lotion 29ml (deluxe size) - worth £1.10
Pai Light Work Rosehip Cleansing Oil 10ml (deluxe size) - worth £10
First Aid Beauty Ingrown Hair Pads with BHA & AHA x28 (full-size) - worth £20
Dr Paw Paw Original Balm in Clear (full-size) - worth £4.25
Bulldog Styling Cream 75ml (full-size) - worth £8
Hawkins and Brimble Molding Hair Wax Light-Medium Hold 100ml (full-size) - worth £12
Color Wow Color Security Shampoo and Conditioner 30ml each - worth £10
Philip Kingsley Flaky Itchy Scalp Anti-Dandruff Mask 20ml (deluxe size) - worth £10
American Crew Forming Cream 50g (full-size) - worth £11.05
KMS Hair Play Sea Salt Spray 75ml (deluxe size) - worth £8.14
Daimon Barber Hair Dust 20g - worth £23
Rituals Sport Anti-Dryness Body Lotion 70ml (deluxe size) - worth £9.50
ESPA Fitness Shower Gel 30ml (deluxe size) - worth £4
Mio Clay Away Detoxifying Body Cleanser 30ml (deluxe size) - worth £3
Aromatherapy Associates Revive Morning Bath & Shower Oil 9ml (deluxe size) - worth £12
this works Deep Sleep Pillow Spray 10ml (deluxe size) - worth £10

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Liberty Men's Advent Calendar

On the premium front, Liberty has launched a of their best-selling beauty advent calendar, after a successful year in 2023. Packed with a luxury selection of men's grooming must-haves and Liberty favourites, it contains including skincare, fragrance, accessories and a signature Liberty keepsake.

Priced, it’s £20 cheaper than the original beauty calendar, with a total value of £685, saving 66 per cent on the RRP. Of the 25 products inside, 14 are full sized

Liberty said: “Expect game-changing skin care from Votary, game-changing fragrance from D.S. & Durga, Colourful Standard accessories and, not forgetting, a signature Liberty keepsake. Whether gifting to a loved one or treating yourself, it's the ultimate festive countdown for the hard-to-please – so snap yours up quickly to avoid disappointment.”

Liberty Men's Advent Calendar 2023

What’s in the

Olverum Body Cleanser 100ml FULL SIZE
The Seated Queen Cassiopeia's Serum Concentrate 10ml TRAVEL SIZE
Aromatherapy Associates De-Stress Muscle Gel 40ml TRAVEL SIZE
Noble Isle Water & Whiskey Shower Gel 75ml TRAVEL SIZE
Liberty Playing Cards FULL SIZE
Granado Boemia 25ml TRAVEL SIZE
Acqua Di Parma Colonia Body Lotion 75ml FULL SIZE
(MALIN+GOETZ) Leather Perfume Oil 9ml FULL SIZE
L:A Bruket 017 Lip Balm 14g FULL SIZE
REN Clean Skincare Glow Tonic 100ml FULL SIZE
Skandinavisk Skog Candle 65g FULL SIZE
Dr. Sebagh Serum Repair 20ml FULL SIZE
D.S. & Durga I Don't Know What 10ml TRAVEL SIZE
Dr. Barbara Sturm Face Cream Men 20ml TRAVEL SIZE
Claus Porto Musgo Real Mini Soap Black Edition 50g TRAVEL SIZE
111SKIN Oxygen Express Mask 30ml FULL SIZE
Hair by Sam Mcknight Perfect Mess Matt Sculpting Clay 50ml FULL SIZE
Marvis Classic Strong Mint Toothpaste 25ml TRAVEL SIZE
Korres Foaming Cream Cleanser 40ml TRAVEL SIZE
Frederic Malle Uncut Gem 10ml FULL SIZE
Colorful Standard Classic Organic Sock in Oxblood Red FULL SIZE
OTO Exfoliating Cleanser 25ml TRAVEL SIZE
Votary Super Seed Nutrient Cream 50ml FULL SIZE
QMS Medicosmetics Hand Cream 30ml TRAVEL SIZE
Liberty Windsor Leather Loop Keyring In Navy FULL SIZE

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Rituals The Ultimate Men's Gift Box

For the first time ever, bath and body brand Rituals has launched their own Ultimate Men’s Gift Box, which is a 12-day grooming calendar starring hardworking products like foaming shower gels and caffeine shampoo. It's priced at £98.90 with a product value £185.10, which is actually more expensive than Ritual's most affordable 24-day beauty calendar, which is £87.90 for £150.50 worth of products.

Rituals The Ultimate Men's Gift Box

Here's what's inside the Rituals box:

1 X Precious Amber Mini Fragrance Sticks Bottle
1 X Sticks for Mini Fragrance Sticks Private Collection Black
1 X Travel - L'Essentiel Eau de Parfum 15ml
1 X Sport Cooling Shower Gel 70ml
1 X Homme Anti-Dryness Hand Lotion
1 X Rituals Homme shower foam
1 X Homme Shave Cream 70ml
1 X Homme Strengthening Caffeine Shampoo
1 X Sport Anti-Dryness Body Lotion 70ml
1 X Rituals Homme 24h Anti-Perspirant Spray
1 X Life is a Journey - Sport Car Perfume
1 X The Ritual of Hammam candle 140g for Gift Sets
1 X Sport Magnesium Spray for Gift Set

Shop the Rituals Ultimate Men's Gift Box for under £100 here.

Clarins Men 12-day Advent Calendar

In their 12-day calendar, Clarins has included skincare, grooming, and body essentials that will help shoppers look and feel their best for the festivin this legendary men's advent calendar. Open a little window each morning and discover the day's skincare surprise. All of Clarins' expertise in practical formats to take care of yourself from head to toe and to look and feel groomed for the holidays.

The calendar costs £65 and has goodies like Active Face Wash, Aftershave Soothing Gel and also Clarin's bestselling product, Double Serum, in sample size. You can save 54% and get skincare and grooming essentials worth over £145.

The Clarins Men 12 Day Advent Calendar (PA)

Here's what's inside the Clarin's Men 12-day advent calendar:

Super Moisture Balm 50ml (full size)
After Shave Soothing Gel 75ml (full size)
Active Face Wash 30ml
Shampoo & Shower 30ml
Energising Gel 12ml
Exfoliating Body Scrub 30ml
Hand & Nail Treatment Cream 30ml
Cryo Flash Cream Mask 8ml
Energising Eye Gel 3ml
Double Serum Light Texture 7 Day Trial (0.9ml x 7)
UV Plus SPF 50 10ml
SOS Pure Mask 15ml

You can buy the Clarins Mens calendar here for £65.

Nivea Men 24 Days Of Festive Treats

The Nivea advent calendar is the perfect gift to treat yourself or someone special too, and is a great budget option - if you know where to shop. This popular calendar containts a collection of NIVEA MEN skincare, bathing and grooming favourites, and carries a price tag of £50. However, Boots shoppers can snap it up for £45 with their Advantage Card, while Superdrug is cheaper still, stocking it for just £30.