Lego praised for being 'ahead of its time’ with sweet note to parents in 1970s
Lego is a staple of childhood fun and a beloved toy of both sexes whose enthusiasm for the building blocks often continues into adulthood thanks to its vast array of options for people to have fun with. These days there are so many things available to build, make and do, and Lego has been turned into every possible scenario.
Imagine the delight, therefore, of one Lego fan who came across a box of the toy from 1974 with a sweet note that was believed to be from the Danish manufacturer. Shared on the networking platform LinkedIn as a way of showing the importance of gender equality, people have been praising the brand for its important message.
Alongside a photo of the letter, it read: “In the 70s LEGO used to insert in its boxes a message for the parents. A powerful reminder that even when we play equality matters.” The note, which has been printed with some official-looking writing at the bottom, reads: “To parents, the urge to create is equally strong in all children. Boys and girls. It’s imagination that counts. Not skill.”
People think the letter was 'ahead of its time' (Lubomila Jordanova/LinkedIn)It went on: “You build whatever comes into your head, the way you want it. A bed or a truck. A dolls house or a spaceship. A lot of boys like dolls houses, they’re more human than spaceships. A lot of girls like spaceships, they’re more exciting than dolls houses. The most important thing is to put the right material in their hands and let them create whatever appeals to them.”
The post quickly attracted a lot of attention with many slamming the letter as fake but others believed it was real and an strong message for children and parents everywhere. One person wrote: “Ahead of it’s time! The insert should be framed in every politician’s office, every teacher’s classroom and in every playroom in a house. The world would be so much better, happier and peaceful.”
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Someone else mused: “Every time I enter a toyshop and see a pink girls section just with glitter and decoration stuff and on the other side the boys section with cool stuff for doing experiments and discovering the world, I wonder if we have really made much progress on that front.”
Those who had grown up in that era and got Lego as children had conflicting memories, with one person writing, “I remember this,” but another chiding, “As a human relic of childhood in the late 1970's and 1980's who was blessed with very generous family and friends, I received a lot of Lego in that period and can confirm there were no such pieces of paper in any boxes. Projecting this sort of well-intended nonsense onto a much-loved brand that would never need to communicate this message in this way is just stupid and pointless.”
While the image at the bottom of the letter appears to include copyright from 1974 and the name of a printer in Hamburg used by Lego at the time, the authenticity of the letter has not been verified. Mirror Online has approached Lego for comment.
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