People are just noticing hidden symbols in FedEx's logo - and minds are blown

04 May 2023 , 11:04

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Customers went years without noticing the clever design (Image: Getty Images)

People have been left gobsmacked after noticing there's a hidden symbol inside FedEx's logo - and it's not the arrow.

As eagle-eyed customers will know, the delivery company's logo is more than a pretty picture.

The purple and orange image, recognised worldwide, also represents the company's mission.

And fans love discovering the hidden arrow, tucked between the 'e' and 'x'. But it's not the only symbol you can spot inside the brand's name, as social media users recently discovered.

The discovery came to light when a TikTok user took the platform, amazed she'd never spotted the arrow before.

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"Only took me 24 years to figure out that there is an arrow between the E&X," @michelleeed confessed.

In response to the viral video, several other people revealed they'd never noticed it either.

"This is brand new information!!" said one.

Another claimed: "I used to work there and only noticed this now," and someone wrote: "It took me 4 times to watch this video to see that, so you're not alone."

Luckily, viewers agreed that 'once you see it, you can't unsee it.'

But once you've spotted the arrow, there's another hidden symbol people reckon you're meant to find.

The logo has sparked several debates (@heyitsgarrett/Twitter)

As a commenter pointed out, there also appears to be a spoon in the 'e.'

The subject of much debate online over the years, the icon is widely speculated to be a serving spoon, and it is fair to say it has customers baffled.

Back in 2014, an eagle-eyed viewer who was quick to realise there are two symbols tweeted: "Everyone talks about the famous arrow in the FedEx logo, but WHAT ABOUT THE SPOON. What are you hiding, FedEx?!"

Unfortunately, most were not quite sure what the spoon stands for.

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lthough, it is said the arrow represents speed, precision and reliable results (or has come to do so after being created in a happy accident). So perhaps the serving spoon represents something similar.

Amber O'Connor