Alicia Silverstone reprises iconic film role in Rakuten's Super Bowl commercial
Alicia Silverstone rolled back the years as she starred in a Super Bowl LVII commercial for Japanese financial technology company Rakuten.
The 46-year-old actress reprised her role as Cher Horowitz in 1995 teen comedy film Clueless during the 30-second advert which also brought back some familiar faces.
Wearing her trademark yellow plaid outfit during a scene reminiscent which took place in Mr Hall's debate class, she stood at the podium before saying: "I used to be pretty clueless about shopping."
Her arch nemesis in the original film, Amber, played by Elisa Donovan, tried to interrupt on the podium next to her but Cher shushed her.
Alicia Silverstone and Stacey Dash starring in the 1995 teen comedy (CBS via Getty Images)Cher continued: "When I heard I could save by getting cash back with Rakuten, I was like as if! Then I was like, why didn't I do this sooner?"
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Amber could be seen rolling her eyes as Cher spoke before the next scene was another homage to the Amy Heckerling-directed film as Silverstone's character picked out clothes from her revolving closet.
As she continued explaining the terms and conditions of Rakuten's latest offers, the advert also featured a scene at Rodeo Drive and a location in front of the Horowitz’s Beverly Hills mansion that includes the iconic white Jeep.
The students cheered for her as she finished her speech, which also panned to American fashion designer Christian Siriano showing his "love" for Cher in a cameo appearance.
Cher's nemesis Amber, played by Elisa Donovan, also returned (Rakuten/YouTube)The skit finished with Amber doing the 'whatever' sign as Cher received the adulation of the other students before she sat down and was asked whether she was "a little too old for high school".
While Alicia reprised her former movie role for the luxurious halftime Super Bowl commercials, Bradley Cooper was savagely mocked by his own mother in an advert for T-Mobile.
Hollywood star Bradley, 48, was joined by his mum as they once again showed off their strong relationship in the funny skit where he pretended to be a T-Mobile employee and he walks up to mum Gloria, who took on the role as customer.
The A Star A Born actor said: "Hi, how can I help you?" before Gloria veers away from the script to tell her son: "I don't like the way you look."
American fashion designer Christian Siriano made a cameo appearance in the skit (Rakuten/YouTube)Doubling down on her comments, she later added: "You look like a flamingo in this."
As he tries to coach her with her acting skills - she struggles to read the teleprompter and her lines - he gets another verbal bashing.
After telling him he looks like a clam in the scene, he responds: "I think I know what I'm doing. I've been nominated nine times." To which Gloria replies: "Yeah, but you never won any."
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The commercial closes with the pair embracing and Bradley telling his mum how well she ended up doing.
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