Tesco shoppers outraged over 'unbelievable' £4.40 price tag for Heinz ketchup

15 March 2023 , 15:03

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People face paying out more than £4 to have ketchup with their dinners (Image: Newscast/Universal Images Group via Getty Images))

Tesco shoppers shared their fury at the “unbelievable” price for Heinze ketchup in stores.

Earlier this year it was reported Heinz has doubled the price of some products in just a year as the cost of living crisis continues to hit shoppers.

As part of the changes, the nation's favourite tomato ketchup - the 910g bottle - rose in price 60% from £2.49 to £3.99, according to .

The amount is considerably higher than November last year, where prices of Heinz tomato ketchup were £3.50 from Asda and Sainsbury's.

However, it has now been dwarfed by the “extortionate” £4.40 spotted in some Tesco stores recently by dumbfounded customers wanting to add a splash of tomato to their dinners.

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Shoppers cannot believe the prices of the condiment (Katie Weston/Mirrorpix)

One said on Twitter: “Ketchup is £4.40 in Tesco, who is responsible for this?”

Another added: “Tomatogeddon 2023, like cocaine, if you can afford to pay this for ketchup you have too much money.”

Another fumed: “£4.40 for Heinz Ketchup yesterday from Tesco!”

Another said: “I saw a bottle of ketchup in Tesco for £4.50…what happened to the Tesco standing up to the price gougers?”

One more prodded: “I used to spend £2 on Bisto Best. It’s now £4+. Ketchup £4. Own brand cat food has doubled to £4.90 for only 6 cans-used to get 12 for £5.

“Chicken breast £3.75 now £6+. It’s unsustainable, unaffordable and terrifying.”

One person revealed they had popped into a store to pick up ketchup, apples and peanut butter and had to part with more than £8.

The shoppers described the price increase as "tomatogeddon" (Getty Images)

It comes amid a crippling cost of living crisis as shoppers struggle to make their cash go far enough to feed their families.

thousands of products until Easter of this year, in order to support customers with the .

The price lock will not only cover ’s fresh, frozen, and cupboard items, but it will also expand to health and beauty products as well as pet food and household products such as detergent.

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Jason Tarry, chief executive of Tesco said: “As we start the New Year, we know times are tough for many of our customers right now.

“We hope this extended price lock commitment gives our customers the certainty of knowing that over a thousand household favourites and own brand essentials will stay at the same low price for months to come – helping them budget when they need it most.”

Tesco and Heinz have been approached for comment on the price of ketchup.

Antony Clements-Thrower