Meghan Markle's new lifestyle brand American Riviera Orchard explained
Meghan Markle has finally launched her long anticipated new project American Riviera Orchard.
There has been talk of the Duchess Of Sussex debuting her new lifestyle brand for many months. Now that it has finally arrived, everyone is eager to know just what we can now expect The Duchess Of Sussex to share with her fans now that the platform has been launched. Her new Instagram account - @AmericanRivieraOrchard - has been billed as "by Meghan, The Duchess of Sussex," with the account also having in the bio "Established 2024," and a link to the website www.americanriviera.com.
The new Instagram features on its story a short video clip of Meghan where she can be seen in a kitchen cooking, arranging flowers, interacting with her dog and then posing in a full glamorous ball gown in a doorway all to the soundtrack of I Wish You Love by Nancy Wilson. Once they have clicked through to the website fans have the option to sign up to a waitlist for updates on what else is to come.
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The video launch sees Meghan in her Montecito home (americanrivieraorchard/Instagram)
Meghan is shown cooking as well as arranging flowers (americanrivieraorchard/Instagram)
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The brand is expected to see Meghan not just blogging but also marketing and selling items and produce under the name American Riviera Orchard. A source has told Page Six that home, garden, food and general lifestyle wares will all be on offer to followers of Meghan's new venture.
An industry insider told Page Six Style: “She’s been working on this for over a year and it’s all the things that are close to her heart - all the things she’s passionate about.” Meanwhile a trademark application obtained by the publication showed that American Riviera Orchard is planned as the brand name for a broad variety of homewares and goods including tableware, cutlery, linen and glasses, as well as edible produce such as jellies, jams and spreads.
Fans have been eagerly awaiting the launch (Getty Images)The documents also cover the creation and publication of cookbooks - likely to contain some of Meghan's favourite recipes for both food and drink. Meghan famously previously ran her own lifestyle blog - The Tig - and she regularly shared her favourite recipes and cocktails on that page as well as an array of other posts.
She closed down The Tig in 2017 after embarking upon her romance with Prince Harry - but it seems likely her new launch will follow a similar structure, just with an elevated level of style and class. Meghan would often share fashion, flowers, food and more on The Tig, and she even collaborated with glossy magazines such as Grazia to provide guide style articles for their readers - including on how to host the perfect Christmas with everything from dressing the table and decorations, to key dishes and drinks to serve.
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