Holly Willoughby lands new I'm A Celebrity style show on Netflix

14 March 2024 , 18:00

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Holly Willoughby will host a new I'm A Celebrity style show on Netflix (Image: REX)

Holly Willoughby has been confirmed as host of an I’m a Celebrity…Get Me Out of Here-style show for Netflix, in which celebrities attempt to beat survival expert Bear Grylls.

The show, currently called Bear Hunt, will see Holly travel to the jungle of Central America. Due to air next year, it will mark the mum-of-three’s first foray out of mainstream TV and onto a streamer, following her departure from ITV’s This Morning at the end of last year.

The “action-packed competition” will see a group of British celebrities dropped into the jungle as “prey for one of the world’s most fearsome predators – Bear Grylls”. Made by the survival expert’s own production company The Natural Studios, along with two co-producers, Grylls will set about testing their will to survive.

Holly previously stepped in to host I'm A Celeb with Dec Donnelly (ITV/REX/Shutterstock)

Those who “fail to impress” will have to face the “bear hunt” of the title in which he hunts them down himself. If he succeeds in capturing them, they are eliminated. Holly is no stranger to jungle life, having stepped in for Ant McPartlin on I’m a Celebrity in 2018 after his drink-driving conviction and time in rehab.

Alongside Declan Donnelly, she proved a big hit with viewers with the biggest audience in five years tuning in for the series launch that year. At the time Donnelly quipped: “The more eagle-eyed viewers among you will have already noticed a big change to the show. Yes, one of the most gorgeous presenters on British television has been joined by Holly Willoughby.”

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Holly, 42, remains as host of Dancing on Ice on ITV, but viewers have dwindled over the recent series with next year’s run - as Jayne Torvill and Christopher Dean hang up their ice-skates - likely to be the last. And her BBC series Freeze the Fear with Wim Hof and Take Off, which she fronted with Bradley Walsh, each ran for just one series.

After leaving This Morning in October, following kidnap and death threats being made towards her and her family, Holly was said to have wanted to take a break as she decided which projects she wanted to go for.

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Nicola Methven