Kanye West claims Adidas CEO wanted to 'burn' the Yeezys in latest tangent

12 March 2024 , 06:00

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Kanye West is still angry with Adidas (Image: @X)

Kanye West once again hit back at Adidas during their ongoing legal dispute.

The rapper posted a new video slamming the athletic wear company, claiming they tried to "destroy him." He said: "Now, we got the number one song in the world and you out here when I was there you was stealing my ideas and putting them in your company. Then you dismantle my creative team and then you started making fake color ways."

He also accused the corporation of 'paying off his lawyers' while he was still working with them. Kanye also brought up that Adidas dropped him, citing their morality clause in their contract.

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He said the CEO promised to burn the shoes (Getty Images)

In 2016, when Adidas and Kanye were negotiating an extension in their partnership for his brand Yeezys, they added in the morals cause in anticipation of the rapper's history with controversy. A report from the New York Times explains that the clause was concerned with any actions or words that could bring "disrepute, contempt, scandal’ to him or tarnishes Adidas,” according to a report from the New York Times.

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However, in Kanye's latest video he said that when they dropped him for the issue, they were stealing his designs. Afterwards, she claimed that the Adidas CEO approached him to say they "were just gonna burn the product, saying that directly to my face."

This is the latest cry in a serious of Kanye's posts where he addresses the company. After advertisements for new Yeezys from Adidas began to circulate, Kanye said he had nothing to do with them. He said he did not approve the new colors and claimed he won't be making money off of the shoe.

In a previous post, he wrote: "There is an overlap to Adidas and Kim ignoring my opinion on where my kids go to school or people ignoring my name change or the entire celebrity culture ostracizing me for my political opinion It all comes down to human rights which you sacrifice when you're stigmatized with mental issues All these situations are actually far crazier than what I've been branded to be."

Kanye expressed is anger, one again, at Kim Kardashian who he shares children with. The Yeezy owner battled with the star over where their kids should go to school following their divorce.

Alex West