Cadbury Dairy Milk nearly got another name - until customer's child stepped in
Cadbury is 200 years old today (March 4) and we're only just finding out Dairy Milk was almost called something completley different.
Founded in 1824, Cadbury's humble beginnings started when John Cadbury opened a grocer's shop in Birmingham. Here, he sold cocoa and drinking chocolate, which was made by hand using a mortar and pestle. It wasn't until 1905 when he launched the nation's favourite chocolate, Dairy Milk. The brand coined its famous logo 'there's a glass and half in everyone' following a recipe change to make its chocolate even creamier by adding one and a half glasses of full cream milk. But, did you know the iconic bar was almost called something completely different?
The company started off as a single store selling cocoa (Cadbury's)The Mirror was told Cadbury was actually mulling over two different names for the chocolate bar: Highland Milk or Dairy Maid. It was actually a customer's daughter who suggested calling it 'Dairy Milk' - and it instantly stuck.
Back then, Dairy Milk was delivered to shops in huge blocks, where pieces were broken up and sold in 'penny bars'. Now, its factory in Bournville makes around 1.8 million blocks of chocolate in just 24 hours.
The brand's famous purple packaging, which now has its own Pantone reference colour (2865C), was originally introduced in 1941 as a tribute to Queen Victoria. It also references the inside of a cocoa pod bean, which goes purple when dried out.
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With Easter just around the corner, many of us are indulging in one of Cadbury's most popular treats: Creme Eggs. In fact, Brits consume more than 400 million of the individually wrapped chocolates each year.
Beloved for its gooey fondant centre, the chocolates were first launched back in 1923 - where they were named Fry's Creme Eggs. But fans were baffled to learn how the company creates its vibrant yellow 'yolks'.
On a visit to Cadbury HQ in Bournville, a spokesperson for the company told Daily Star the yellow inside comes from 'paprika' extract. Yes, the spice you probably pop into your homemade curries and chilis is also used in Creme Eggs. "The mind boggles...," one person wrote on X (formerly Twitter) after finding out the news. Another added: "Yes, I can't even look at them..."
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