Tiger Woods releasing Sun Day Red clothing is bad news for British golf fans

15 February 2024 , 21:24

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Tiger Woods unveiled Sun Day Red earlier this week (Image: Getty Images)

Tiger Woods' newly-launched Sun Day Red clothing brand is set to be released to the general public in May, but fans in in the U.K. will not be able to get hold of items from the 82-time PGA Tour winner's line.

After 27 years with Nike Golf, Woods announced he had cut ties with the brand last month, bringing an end to one of sport's most iconic partnerships. After weeks of speculation, the 15-time major winner announced his new deal with TaylorMade, unveiling Sun Day Red earlier this week.

Announcing the launch, Woods said in a statement: "I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed.

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"There are things that I could tell you that no one knew I was doing over the years. I'm ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it's on the course, or in life.

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"We will be anchored to putting the athlete first in the product decisions we make." Woods has debuted his new apparel at this week's Genesis Invitational at Riviera Country Club, with the 48-year-old making his first start on the PGA Tour of the 2024 season.

And after seeing the former world No. 1 sporting his new outfit in Los Angeles this week, fans will be able to kit themselves out in Woods' gear with the clothing line going on sale to the general public. According to the Sun Day Red website, the clothing line will become available on May 1.

Sun Day Red's initial release will not be available in the UK (2024 Ben Jared/PGA TOUR)

Fans wanting to purchase a piece of Sun Day Red can sign up to a mailing list for updates, but those located in the U.K. will not be able to get their hands on the initial drop. Per the website, those at the front of the queue are fans located in the United States, Canada, Japan and South Korea.

This is not the first time Woods has released his own brand, having previously worn TW clothing during his partnership with Nike. The golfing legend repped his former personal brand during a number of his great wins on the PGA Tour, but it appears he is now keen to leave it in the past.

I don't want it back," Woods said of his former TW trademark during a press conference on Wednesday. "I've moved on. This is a transition in my life. I've moved on to Sun Day Red and we're looking forward to building a brand that elicits excitement and is transformative."

Joshua Lees