Rod Stewart chats to shocked Tesco staff as he pops to supermarket

31 January 2024 , 22:20

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Sir Rod nipped down to his local Tesco (Image: Dave Benett/Getty Images for Wol)

Sir Rod Stewart nipped down to his local Tesco after signing a deal with the supermarket chain to stock his own brand of whisky.

The rocker launched Wolfie’s last year in collaboration with Loch Lomond Distillery. The blended scotch at £35 a bottle will now be stocked by 400 Tesco stores across the UK. Popping in to a branch in Bishop's Stortford , he said: “It’s wonderful to see Wolfie’s in pride of place here at Tesco.”

Sir Rod said the name was inspired by his young hell-raising days with the Faces. He added: “I’m delighted to think it’s even easier for people to pick up a bottle of Wolfie’s.

The 79-year-old said he is delighted with the Tesco deal because his friends keep asking him where they can buy it, and now they know. He added: "I can now point them in the right direction. I'm planning on driving down to my local store to say hello to everyone working there."

The rocker was spotted buying some of his own whisky (Dave Benett/Getty Images for Wol)

Sir Rod has previously said that Wolfie's is a tribute to his lifelong love of Scotland. "I couldn't imagine getting involved in something like Bacardi. It had to be Scotch whisky," the famed Celtic supporter said.

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Duncan Frew, Sir Rod’s co-founder in Wolfie’s, added: "To have secured a national retail listing within the first seven months of taking Wolfie’s to market is a huge achievement, and one we are incredibly proud of.

"This marks a huge milestone for the brand and the first of many that we’re hoping to achieve in 2024."

Tesco category buying manager for spirits, Hayley Easton, told STV : "We're delighted to see Sir Rod's Wolfie's Whisky sailing into more than 400 Tesco stores this week as the only major retailer to stock the delicious new spirit.

"And we were even more excited that he surprised colleagues and customers in our Bishop's Stortford Superstore this afternoon to see it take pride of place on our shelves."

Milo Boyd