Love Island All Stars' real winners and losers from £1m deals to failed business
The cast of Love Island All Stars could be hoping to boost their bank balance as well as chances at finding love.
A group of former Islanders returned to the ITV2 villa in South Africa for a second shot at romance. Some have been cashing in on brand deals ever since their original time on the show, while others decided to return to their day jobs. The likes of Georgia Harrison, Demi Jones and Chris Taylor are all hoping to reap the rewards of the latest series.
While some contestants have secured a £1 million collaboration and blockbuster movie deals, there are clearly some real winners and losers of series. Here is a look at how the reality stars were faring ahead of their appearance on the show...
Liberty Poole
Liberty secured huge deals outside the villa (ITV)Liberty first appeared on Love Island back in 2021 where she was coupled with Jake Cornish. They ended up splitting just four days before the final, however it didn't mark the end for Liberty's success. The 24-year-old has become one of Love Island's most successful contestants after snapping up a brand ambassador deal for fashion label InTheStyle.
Back in 2021, it was reported the deal was worth £1 million. Liberty has also secured contracts with Skinny Tan and Boux Avenue. She's got an impressive 1.3 million Instagram followers as well as 13.2 million likes on TikTok and can cash in on her social media posts. Liberty runs her own company Freedom and Life and is said to have made a profit of £298,000 in the last accounts to September 2022.
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Demi Jones
Demi has launched her own fashion collection (ITV/REX/Shutterstock)The 25-year-old took part in the first winter series of Love Island back in 2020. Demi was diagnosed with thyroid cancer in the same year and documented her life with the disease. She received the all-clear in December 2021 and went on to launch a collection with fashion brand Missguided.
Demi has also worked with Shein, Love Honey and Tequilla Rose as well as making an appearance in Strictly: The Real Full Monty. She can also make money through endorsements thanks to her huge 1.1. million followers on Instagram.
Chris Taylor
Chris secured a role in Barbie (ITV/REX/Shutterstock)After taking part in the fifth series of Love Island, Chris went on to couple up with Maura Higgins. The 33-year-old managed to boost his social media following after the show and posted comic videos. He featured Michael Griffiths, Jordan Hames and Danny Williams - who were dubbed “Destiny’s Chaldish”.
Chris has since turned his eye to a new career in acting and landed spot in huge Hollywood movie Barbie last summer. Barbie star Margot Robbie singled out Chris for the role as Emcee Ken after being a huge fan of the show.
Hannah Elizabeth
Hannah worked as a Playboy Bunny (ITV)The 33-year-old starred in the very first series of the hit show after working as a Playboy Bunny and model. She famously got engaged to Jon Clark on the show but split four months later. Since her stint on the programme, Hannah welcomed her son Reggie with ex George Andreetti. Hannah now brings in the cash though OnlyFans and has 426,000 followers on Instagram.
Georgia Harrison
Georgia made numerous TV appearances after Love Island (Joel Anderson/ITV/REX/Shutterstock)Georgia had already had a taste of fame before Love Island 2017, having appeared on The Only Way Is Essex in 2014. She has also appeared in various other reality shows including Celebrity Ex On The Beach, War of the Worlds 2 and The Challenge. The 29-year-old also launched her own activewear company called GHX Style in 2018.
However, in 2020 it made just £17,000 and folded two years later. Georgia admitted she was “dropped by so many brands” following disgraced Stephen Bear releasing a sex tape. Last year she signed a deal with Superdrug to front their sexual consent campaign.
Kaz Kamwi
Kaz has her own make-up and hair ranges (ITV)After leaving the villa, Kaz launched her own dress collection with Boux Avenue. She has also teamed up with high street stores Primark, New Look, and Boots. The reality star launched a make-up edit with Revoluton and a haircare range with Easilocks. Kaz runs her own YouTube channel and hosts a podcast with fellow Islander Liberty.
Anton Danyluk
Anton recently returned to the UK from Dubai (ITV)The 29-year-old bodybuilder launched his on YouTube channel after his stint on the fifth series. He also works as a body coach and launched his own fitness company in 2018. Anton moved to Dubai in May after his company AMD Corporation dissolved. He has since returned to the UK where he's set up an online fitness company, Attune You.
Mitchel Taylor
Mitch says he lost 'tens of thousands' (ITV)Mitchel appeared on last summer's series of Love Island and has been trying to find his way since. Over the summer, the gas engineer was reportedly dropped by his management after it was claimed he made homophobic comments and threw money at a homeless man outside a celebrity party. He denied the allegations and admitted it cost him "tens of thousands" and "a lot of damage".
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Luis Morrison
Luis played as a semi professional footballer (ITV)The original Islander welcomed the show's first baby in 2017 with Cally Jane Beech. However, they split just a year later. Luis then welcomed his son with Chloe Elizabeth, but they broke up two months after Romeo's birth. Luis decided to carry on with his job as a semi professional footballer.
He signed to Nuneaton Borough to play in the National League North after the show and played at Wembley in 2019. He is now a car salesman and runs LM Prestige Cars.
Jake Cornish
Jake has kept a low profile (ITV/REX/Shutterstock)Jake has remained out of the spotlight after his stint on the show two years ago. He has launched a number of different ventures including a fitness brand and as a self-proclaimed “rattan furniture mogul”. Last year, he announced to his followers that he would be the creative director at “the UK’s largest range of luxurious outdoor furniture, sofas and rugs".
Georgia Steel
Georgia has appeared in other reality shows (ITV)The 25-year-old had a rocky time after Love Island as she ended up losing £32,000 in a catfish con. She appeared in an ITV documentary where she recalled her trauma of hooking up with ex-footballer turned swindler Medi Abalimba. Georgia has since starred in Celebs Go Dating, Ex on the Beach's spin-off Peak of Love, and Love Island Games.
She has also turned her hand to brand deals including collaborations with Missy Empire, Fashion Nova, Nikki Intimates, I Saw it First and Trend Studio. Georgia has endorsed products on her Amazon Storefront and is an ambassador for the British Dyslexia Association.
Toby Aromolaran
Toby played as a semi professional footballer (ITV)Toby was runner-up in 2017 with Chloe Burrows, but they split in 2022. He is a semi professional footballer and signed to Hashtag United, an Essex team founded by YouTuber Spencer Owen. The 24-year-old made an appearance on Love Island Games and runs a YouTube and TikTok account.
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