Having a 'good hair day' helps to boost women's confidence, study finds

17 January 2024 , 14:46

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Completing a workout is one of the top things that helps boost a woman's confidence (Image: SWNS)

Having a “good hair day” goes a long way in boosting a woman's confidence – with 56% of females having switched up their hairstyle as many as eight times in the last 10 years, according to research.

Having freshly washed and styled hair, or changing it to a new colour they feel good about, are among the top 10 things that help ladies to feel good about themselves.

And a survey, of 2,000 women, found that more than half (51%) have tried out up to six different colours over the last decade – with brown (28%) and blonde (17%) the most popular.

Meanwhile, 15% like their hair colour to be somewhere in the middle, opting for a “bronde” look – a blend of brown and blonde.

And for those who are a bit bolder, red, silver, purple, and even multi-coloured, appeared among the top 10 shades they would choose for their locks.

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It emerged that 24% get excited about changing their hairstyle – with a quarter always feeling glad when it is time to do so.

But there is a lot riding on a hairstyle, with 47% feeling nervous when making a change – and one in five even having been left in tears due to being so unhappy with a new “do”.

Having a 'good hair day' helps to boost women's confidence, study finds

And over half of women have changed their hairstyle as many as eight times in the last 10 years (Sergey Mironov/Getty Images)

The research was commissioned by haircare brand, OGX, which also looked at other things that help women to feel confident – from finishing a workout, to getting praised at work, or receiving a compliment from a fellow female.

It emerged that the average woman feels confident three times a week, with 46% claiming this has increased with age – due to becoming more comfortable in their own skin, and having more life experience. And 68% have experimented with their outfits, while 67% have trialled different hair styles.

A spokesman for haircare brand, OGX, which commissioned the research, said: “Many different things boost a woman’s confidence – from appearance, to receiving a compliment from a complete stranger, to making someone laugh.

“It’s important to encourage our inner certainty, and that of others, especially as we get older – as we can reclaim our sense of self, celebrate more who we are, our identity, and what we look like.”

The study, carried out via OnePoll.com, also found that highlights (45%), perming (38%), and short layers (35%) are the most popular trend choices. And these transformations seem to have been key for later life, as 39% said they have helped them shape their identity.

Magazines were named as the biggest influence for 23%, when trying out new trends – but 22% become inspired by friends, while 19% turn to celebrities.

And 26% would use a holiday as an excuse to change their hair style, while 20% would do so for a wedding. Inspiringly, 17% have even done this after breaking up with a partner, or going through a divorce.

The spokesman for OGX added: “Hair is an integral part of our identity, and being happy with it is hugely important, as it can give us confidence and self-assurance.

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“Helping hair be as strong and resilient as it can be is something we're passionate about, so that everyone has confidence they can wear their it however they want.”

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