Shoppers 'fuming' as they spot Easter eggs on supermarket shelves in January

02 January 2024 , 12:10

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People have been left 'fuming' at the Easter eggs on shelves already (Image: PA)

It's the start of a new year, and as we wave goodbye to 2023, we're also waving goodbye to all the Christmas confectionary on the shelves - and apparently, already welcoming in the Easter goodies.

But, it turns out that not everyone is happy about the thought of the Easter bunny visiting them, as some shoppers have said they're "fuming" that the tasty chocolate eggs have already appeared on shelves - even though Easter isn't until the end of March.

One woman took to X, formerly Twitter, to rage: "They've put out Easter eggs in our Sainsbury's and I am fuming. IT IS THE FIRST OF JANUARY!"

Another shopper pointed out: "Spotted in my dad's local Co-op on December 27th. You can see from the blur how shook I was", with someone else saying B&M had displayed theirs on December 18th. Someone else fumed that their local Co-Op had taken "Christmas decorations down" on Boxing Day, as well as choosing to display their Easter confectionary on the same day.

Diversity dancer Jordan Banjo even took to his Instagram stories to urge supermarkets to "rest a bit." Looking shocked on his story, he penned: "Just left Sainsbury's...there's already Easter eggs on the shelves. Christmas is truly over, it's Jan 1st man, rest a bit", followed by a crying with laughter emoji.

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B&M was slammed at the end of 2023 for offering their Easter treats alongside Christmassy goods, with some labelling the move as "terrible", and others wondering why we always have to be looking so far into the future for the next big event. B&M defended their decision in a statement to the Mirror, however, claiming it's what shoppers wanted.

Other X users were horrified to see Easter eggs on the shelves so soon, with one writing: "No way have they got Easter eggs on the shelves already." Another person fumed: "We live in relentless capitalist consumerism hell." Someone else urged people to stop complaining, referring to the eggs as "shelf fillers", with a savvy shopper explaining: "They need to fill seasonal space and need to price establish it before it goes on 'offer' legally."

Danielle Kate Wroe