Price of Roses tubs are slashed ahead of Christmas at major supermarket

09 December 2023 , 15:11

780     0

Roses are popular treats at Christmas time (Image: Charlie Kenward)

The price of Roses chocolate tubs has been slashed to just £2.35 at major online supermarket Ocado.

Ocado has undercut rivals Asda, Morrisons and Tesco by offering the chocolate treats some £3.65 cheaper than its usual £6 price tag. Shoppers have praised the move as Roses is a typical household favourite at Christmas time.

And with December 25 just two weeks away, it's thought the 550g tubs of Roses chocolates are selling quickly on Ocado, the grocery technology founded in 2000 in the UK. The next deal comes from Tesco at the price of £3.89 with a Clubcard. If you're not part of the supermarket's loyalty scheme, you'll have to fork out £5.

Tubs currently cost £4.50 at Asda and £5 at Morrisons. However, as Ocado is an online supermarket, consumers must pay for delivery and there's a minimum spend of £40.

Some shoppers were quick to point out on a Facebook group for deals the Christmas chocolates seem to have been shrinking over the last decade. Celebrations, Roses and Quality Street are all smaller than in previous years - but you won't get them any cheaper. The tubs weigh up to 50g less than last year and cost cost up to 50p more. The retail price set by Cadbury for Roses is £8.09.

Asda praised over inclusive kids clothing range with holes for feeding tubes

You can use price comparison sites such as Google Shopping and Trolley.co.uk to price-check items across different supermarkets. The Trolley website searches and compares the prices of 130,000 products across all the major shops. It means it's a great way to make sure you're not missing out on a big saving.

When the Mirror compared the sizes of the Celebrations tub from 2009 to this year's offering, we found a huge change. Social media users, including those on TikTok, were stunned at the difference. One person wrote online: "I'm not buying them this year seen someone opened a tub in Tesco you can see the bottom of the tub there's that little in them."

Whereas another simply commented: "Shrinkflation" and a fourth penned: "I really don't get why they haven't just raised the price?! People aren't stupid, they don't expect it to be the same price as it was 25 years ago."

Bradley Jolly