Half of Brits wish they felt more inspired - when it comes to midweek dinners
Over half of Brits (51%) wish they felt more inspired when it comes to what to cook for a midweek meal – with a fifth sometimes resorting to a takeaway, rather than preparing their own dinner, a study has found.
Almost one in three (32%) admit they are often bored with their meals by the middle of the week – with six in ten tucking into the same dinnertime dishes as many as four times a week.
Some of the top reasons for this include a lack of time (44%), planning (39%), feeling too tired (44%) – or finding it too much effort to try out a new recipe mid-week (58%).
And others resort to the same meals time and again out of convenience (56%), habit (38%), or because they are quick to make (41%).
The survey of 2,000 adults found that almost half (47%), of those aged 35 and under, don't usually know what they're having for dinner until they look in the fridge and cupboards after work.
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Meanwhile, 38% of those aged 18-24 wait until they’re in the supermarket aisles after work to decide what they’re having.
It comes as one in three admit they are often bored by their dinners by the middle of the week (McCain)The research was commissioned by McCain, which has teamed up with Sophie Ellis-Bextor to rescue people from boring midweek meals, with the launch of its new Baby Hasselbacks.
The campaign sees the singer-songwriter dazzling in daring outfits, and swinging atop a giant disco ball, as she saves people from a lack of mealtime inspiration.
She said: “If you’re anything like me, midweek meals can get a bit boring and repetitive. Research showed that sometimes we all find thinking of tasty and wholesome things to cook midweek challenging.”
A quarter of those polled, via OnePoll.com, admitted to being unsure of when they last tried a brand-new recipe from scratch in the middle of the week. However, one in five also said they often feel guilty about the nutritional value of fast food after eating it.
Meanwhile, a third claimed that despite watching numerous cooking videos on social media, they rarely try creating anything new themselves. And a further 57% said they find it tricky to find the right balance of meals that are both tasty and nutritious.
Mark Hodge, from McCain Foods UK&I, added: “We developed this product in response to insight revealing that people are often lacking inspiration for midweek meals that hit the spot, whilst also being wholesome.
“We’ve loved partnering with Sophie to dramatise how Baby Hasselbacks can add that wow-factor to otherwise boring dinners, and hope that this latest product innovation encourages people to add some sparkle and excitement to their own dinnertimes.”
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