One in five Brits feel they couldn't survive - without nuggets, study finds

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Brits will munch through over 6,800 nuggets in their lifetime (Image: Impossible Foods)
Brits will munch through over 6,800 nuggets in their lifetime (Image: Impossible Foods)

Hungry Brits will tuck into a whopping total of 6,804 nuggets over their lifetime – eating as many as 10 in one sitting, a survey has found.

Almost a fifth of nugget lovers (19%) feel they simply couldn't live without the tasty treats – and have munched on them in the car (34%), and even in bed (13%). And a further 19% say nuggets are their ultimate comfort food – with 13% saying that, if they could pick their last meal on Earth, it would be the savoury snack.

The poll of 2,000 adults found that the average nugget eater devours nine each month – with 16% now preferring plant-based nugs, to ones made with chicken. And some of the stranger nugget-eating habits include nibbling the coating off then eating the interior, pouring sauce into the box and shaking it to coat them – and even dipping them into milkshakes.

Impossible Foods commissioned the research to mark a nationwide giveaway of its plant-based nuggets, ahead of National Nugget Day on Monday (November 13).

A spokesman said: “We knew people liked their nuggets – but clearly, they feel even more passionately than we thought. It’s great to see that nugget fans are quite adventurous, in addition to being open to plant-based options. We’re pleased that more people are looking to satisfy their nugget cravings in a way that’s better for the planet.”

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The study also found that the ways in which people devour nuggets vary, as 21% confess to eating them with a knife and fork, while 26% say they should only ever be consumed by hand – and 37% feel “double dipping” is a big nugget no-no. When it comes to top “nuggeters” around the UK, it was London that took the crown for the nugget capital, by getting through the most each month – while folks in the East Midlands devour the fewest.

Meanwhile, those in the North East are the biggest fans of combining ketchup with their nugs, whereas the West Midlands are more likely to opt for barbeque sauce. As far as nugget-eating opportunities are concerned, the average eater has two sessions per month – with some respondents claiming to have taken on board as many as 30 in one sitting, according to the OnePoll.com data.

It also emerged that, of those polled yet to try a plant-based nugget, four in ten are open to giving them a try. The spokesman for Impossible Foods, which is giving away free nuggets while supplies last at participating restaurants from November 13 to 15, added: “Fans don’t have to give up their beloved nuggets to enjoy a crispy, tender bite. Wherever and however they eat them, we want to help people to get their fix without compromise – and hopefully reduce their environmental footprint along the way.”

Sarah Lumley

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