Tesco shoppers baffled by 'vile' new £3 ketchup flavour as they say 'no chance'

10 November 2023 , 09:25

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A Tesco shopper spotted the new product on the shelf (Image: Food Finds UK Official WS)

Look in any household's cupboard, or fridge, you'll no doubt find a bottle of ketchup. It's a classic for a reason, and although some people have their favourite brands, it's not something you need to mess with - or is it?

Many ketchup fans have been baffled by a new item they spotted in Tesco. Heinz has recently launched a pickle-flavoured tomato ketchup, and it doesn't seem to have gone down so well with condiment lovers.

Tesco customer Shauna spotted the unique sauce on the shelf of her local supermarket, and took to popular Facebook group Food Finds UK Official to share a picture, along with a 'side-eye- emoji. She wrote: "If you're in Tesco and have a very specific craving."

Heinz has launched a pickle-flavoured ketchup (Heinz WS)

Hundreds of people flocked to the comment section, with one person saying: "How actually dare they?" and another simply said: "I'm offended." A third wrote: "That'll either be insanely good or vile as f***." However, a fourth added: "No chance".

But not all ketchup fans were disgusted. There were many who couldn't wait to try it, with one person even calling it a "game changer". Another added: "Am being serious, I need it please," while a third said: "I need to try it."

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Heinz released the ketchup on November 6, and is said to be the "perfect condiment to take your home cooked meal to takeaway heaven" - and they say it "tastes just like a burger in a bottle".

Thiago Rapp, Head of Heinz Comms and Brand Build at Heinz said: "At Heinz, we've been at the forefront of food innovation for more than 150 years and we're always thinking about how we can play with the unmistakeable taste of our ketchup. We know there are lots of pickle fans out there, so it made sense to bring two of the nation’s favourite flavours, Heinz Tomato Ketchup and tangy pickle, together. We've been hard at work perfecting the best recipe and we're sure you're going to love it. It's dill-licious".

The new ketchup is available to buy in Tesco stores nationwide for £3.39, or £2.50 for Clubcard members.

Ariane Sohrabi-Shiraz