Kim Kardashian's pop goes flat as star's energy drink appears in discount shops

21 October 2023 , 18:56

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Kim Kardashian wears leotard to launch her Kimade

Reality star Kim Kardashian ’s latest business venture has failed to fizz.

The A-lister, 42, posed in a white leotard in July to add sparkle to the launch of her limited-edition Kimade energy drink, which hit shops priced at up to £3.99. But dreams of a success like YouTube sensation KSI’s Prime drink – which made £250million in its first year – seem to have gone pop. 

Shoppers have found Kimade, described as a twist on strawberry lemonade, in discount retailers such as Nisa, Spar and Sports Direct for about £1.50 a can. One said: “Sales are clearly slow. In my local Spar yesterday they had cans of it stacked up gathering dust.” Another said: “You know sales have flopped when it’s being plugged at the Sports Direct checkout.”

Kimade is described as a twist on strawberry lemonade

Kim’s drink, in partnership with US firm Alani Nu, is not her first flop. She was called “the worst singer in reality TV” after a music bid and her SKIMS lingerie got over 1,000 bad UK reviews in its first year. Kim’s agent was approached for comment.

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