Tesco unveils 'exciting' change in bid for shoppers to save money

29 September 2023 , 18:58

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Tesco unveils 'exciting' change in bid for shoppers to save money

Foodies visiting a major UK supermarket will be able to cook healthier and cheaper meals as part of a huge change coming to stores next week.

Tesco plans to add air fryer cooking instructions to all of its products for the first time. It comes after air fryers soared in popularity in recent years. Research showed the appliance had several benefits on top of cooking food quicker.

Bosses said they hoped the move would help customers achieve the "best results" when prepping their meals. From Monday, shoppers can expect to see four lines of new chilled potato products to have the sticker and instructions on the back of the packaging.

By the end of October, three new chicken products should also feature the instructions. The move is part of a rollout of air fryer cooking instructions across 100 own-brand items across the country next year.

Tesco will display the change on its items from Monday (In Pictures via Getty Images)

Four lines of new own-brand chilled potato products - Maris Piper Chips with a salt & pepper seasoning, Skinny Fries, BBQ Sweet Potato Wedges, and Hasselback Potatoes with a Garlic and Parsley Butter - will have labels featuring the air fry symbol as part of the back-of-pack cooking instructions, reports Birmingham Live.

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Following on from that, three new Tesco Own Brand Frozen Breaded Chicken products - Salt and Chilli Chicken Strips, Southern Fried Chicken Strips, and Breaded Chicken Strips - will also feature a label with air fryer cooking instructions. This marks the start of a major rollout over the coming months, which will see air fryer cooking instructions on the back of more products including frozen chips and potato products, burgers and BBQ products, frozen bakery products, chilled bacon, sausages, chicken and salmon, chilled prepared produce and frozen & chilled party food.

Last year, research showed that air fryers were one of the cheapest cooking appliances to use in the home, and they also use far less oil than traditional deep-fat fryers or frying pans, making them a healthier option. For customers yet to have bought an air fryer, Tesco has a selection on offer that start at £50 for a 4-litre unit, running up to a 9-litre dual draw unit at £139.

Tesco’s Director of Product Innovation, said: “We know our customers are enjoying experimenting with their air fryers for family favourites and new recipes. Putting specific air fryer cooking instructions on packaging will help them to get the best results, which is why we’re rolling this out across more than 100 Own Brand products. There’s also fun and exciting recipes to try on our Real Food page."

Monica Charsley