PSG launches retro Jordan trainers and third kit following London store opening

21 September 2023 , 21:25

1200     0

Mbappe with the Air Jordan 6 Retro (Image: PSG)

PSG and Nike have unveiled their third shirt along with two new Air Jordan trainers.

The third kit and trainer releases come just after PSG launched their Oxford Street store earlier this month. The big retail move comes after the opening of official PSG club stores in Doha, New York, Los Angeles, Tokyo, Seoul, Miami and Las Vegas. Remarkably, the PSG store is also the first non-British sports club to set up shop in the UK capital.

PSG's reach to UK fans won't come as a surprise with many people seduced by the club's stylish and novel approach to fashion on and off the pitch in recent years. There is also an estimated 300,00 to 400,000 French people currently living in London which makes the store a more than suitable location.

PSG are also hugely popular in the UK with over 4.5 million followers currently racked up on their English X, formerly Twitter, account alone.

Mbappe in the new third kit and 6 retro trainers (PSG)

The brand new third kit sees the iconic Elephant print, closely linked to the Jumpman throughout the world since its appearance in 1988, appear on a football shirt for the very first time. Despite the club not reaching the zenith of European football just yet, the PSG shirt was featured in the top 10 most sold shirts in world football in 2023 alongside clubs, who have staunch European Cup pedigree, such as Real Madrid, Barcelona, Liverpool and Manchester United.

PSG got their European campaign off to a winning start Tuesday night as they beat Borussia Dortmund to lie top of Group F which also features AC Milan and Newcastle. The club's new third shirt follows the release of a warmly received home shirt and an away strip, however for all the power the club has had off the pitch, they have not had the start they wanted to the new season after showing inconsistent form in the league so far under new manager Luis Enrique.

Mbappe misses two penalties and open goal in one minute before going off injured

Inside the new PSG shop on Oxford Street (PSG)

The new PSG store is open seven days a week, from 10am to 8pm Monday-Saturday and 12pm to 6pm on Sunday and if you can't make it to the store in person just yet you can shop the PSG range on the club's website. You can get the third kit here and pre-order the Air Jordan 6 Retro here. You can find out more and pre-order the Jordan Jumpman 3 peat trainer here.

Chris Burns