Iceland slashes prices on 1,000 'weekly essentials' to help shoppers save cash

20 September 2023 , 10:05

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Iceland has cut the price of over 1,000 "weekly essentials" (Image: Universal Images Group via Getty Images)

Iceland has slashed the prices on over 1,000 products to help shoppers during the cost of living crisis.

The frozen supermarket chain says it has doubled the number of price cuts to "significant" staples that families and households buy week in, week out. The retailer also claims that these discounts are the "highest number" made in a single go by any UK supermarket this year.

Reduced items include both branded and non-branded products such as Lurpak Lighter Spreadable Butter 400g dropping to £2.75 from £4, Aunt Bessie's Roasties 600g which dropped from £2.00 to £1.50, and Iceland Chicken Thigh Fillets dropping from £6.50 to £6.00.

The popular frozen food retailer has also doubled the number of items in its "£1 frozen easy tea solutions". These products include things such as Iceland's own brand chicken nuggets, breaded fish fingers, chicken and rice Chinese, fish pie and penne carbonara.

Richard Walker, executive chairman of Iceland Foods, said: “The cost of living crisis still very much has families in its grip. That’s why we’re committed to keeping prices low across items that our customers actually need. In just two months, we’ve doubled the number of price-slashed products and greatly expanded our range of £1 items. It’s our priority to support our customers in any way we can and offer great value when they need it most.”

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Examples of price cuts at Iceland

• Birdseye Potato Waffles (10pack) – was £2.50 - now £2.25
• Iceland Chicken Thigh Fillets (1kg) – was £6.50 - now £6
• Lurpak Lighter Spreadable Butter (400g) – was £4 - now £2.75
• Aunt Bessie's Roasties (600g) was £2 - now £1.50
• McCain Hash Browns (625g) was £3.20 - now £2
• Pepsi Max 1.25ml bottle – was £1.25 - now £1
• Mr Kipling Bakewell Slices 6 Pack - was £2.25 - now £1.50
• Mr Kipling Angel Slices – 6 pack – was £2.25 - now £1.50
• Dairylea Jumbo Cheese Dunkers 4 Pack – was £2.40 - now £1.75
• Munch Bunch Strawberry & Vanilla Double up 4 pack – was £2 - now £1.25
• Iceland Battered Cod Fillets 4pk – was £4.50 - now £3.50
• Tetley Plus 50% Free 160 pk Tea Bags – was £5.50 - now £4

Ruby Flanagan