ITV pulls This Morning's Miriam Margolyes segment after breaking show rules

13 September 2023 , 13:15

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ITV pulls This Morning's Miriam Margolyes segment after breaking show rules

This Morning was abruptly taken off air on its ITV+1 repeat on Wednesday after guest star Miriam Margolyes found herself in hot water after repeatedly breaking the show's rules.

The 82-year-old actress and activist was fielding calls from viewers grappling with various issues, ranging from self-confidence struggles to romantic quandaries. One caller, Janet, shared her ongoing battle with inconsiderate "nightmare" neighbours who persistently park on her property despite her pleas.

Janet sought advice on whether she should take further action or simply "let it go". Miriam offered her candid advice: "It's a problem with neighbours because ... I think you have to go to them and say 'I really need to talk to you about this because my health is being affected. 'I'm not happy and that's not fair is it?' And then if they're still like that, throw s**t over the walls".

Holly apologised after Miriam Margolyes swore live on air (ITV)

Co-hosts Holly Willoughby and Josie Gibson were visibly taken aback by Miriam's unorthodox suggestion. Holly swiftly apologised for Miriam's comment and urged viewers not to resort to vandalism.

Earlier in the show, Miriam was seen advising a viewer who felt neglected by her partner. The caller revealed that her partner would come home from work and immerse himself in his phone, ignoring her and their children. The show's agony aunt advised the caller to express her feelings to her partner, before suggesting a bold move - strip naked and "show him what she's got". She also recommended taking his phone away and telling him to put the "f***ing phone away".

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Although she mouthed the expletive, Holly spotted it and it was faintly audible. Holly was quick to apologise to viewers and grimaced as she said: "Sorry!" However, Miriam was quick to defend herself, asserting that she merely mouthed the words and didn't actually swear. Holly then clarified her apology, explaining that it was for those viewers who might have been able to decipher what Miriam had implied, hence the need for an apology.

Miriam was later in fits of laughter but the repeat segment was yanked from the air (ITV)

When it came to the re-broadcast of This Morning - which airs live - on ITV+1 an hour later, the controversial segment seemed to have been removed from the airwaves. Instead, viewers were met with a text screen stating: "We'll be back soon. We are temporarily unable to bring you our +1 service. We will resume shortly."

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Daniel Bird