Bestselling £7 mascara with over 300k glowing reviews gives 'incredible results'

01 September 2023 , 11:23

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Fans of the budget mascara love it for being "better than high end brands" (Image: Essence)

Nowadays, there are plenty of products and hacks out there to help your eyelashes look fuller and longer - whether that be temporary extensions, LVL treatment or serums. Although effective, a lot of these options tend to be pretty expensive, not to mention damaging your lashes in the long run which is why it’s best to stick to a good ol’ mascara to get the job done.

Luckily, Amazon shoppers have spotted this budget-friendly mascara which thousands ‘swear by’ for longer, fuller-looking lashes that don’t budge - and it’s priced at just £7.45. The affordable Essence Mascara boasts a special tapered fibre brush which gives lashes length and dramatic volume for that ‘false-lash’ effect - the main reason why it’s become so popular amongst beauty fans.

Essence Lash Princess mascara is just £7 on Amazon (Essence)

It’s vegan, contains no parabens and is perfume and alcohol free, so it's safe to use on sensitive skin.

With over 312,000 it’s not hard to see why it’s so popular, with many calling it ‘the best mascara ever’ and shocked by the ‘amazing results.’

One delighted customer said: “I usually use Benefit but saw a review of this and thought I’d try it. It’s as good as Benefits Bad Gal mascara and a third of the price. I love it.”

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A second added: “I'm made up with this mascara, it's better than I expected! My lashes are thin and snapped in areas from wearing extensions and with this on you can't tell! Might actually give my lashes a break now and use this instead. It's easy to get off too.”

While a third said: "Possibly the best mascara I have bought; and I have gone through most of them on the market, paying 10 x what this one costs on some occasions. Goes on beautifully and the results are truly amazing."

Many shoppers claim the mascara gives them an instant lift and incredible volume without going clumpy, or flaking under the eye area. According to plenty of reviews, it's also super easy to take off at the end of the day too! Some did find the brush to be a bit flimsy, but it's not stopped them from buying the beauty must-have.

If you're looking to spend even less for similar 'false-lash' effect results, this Rimmel Extra 3D Lash Volumising Mascara has been hailed as 'unbelievable' - and it's on sale for just £3.62.

Not only is the formula smudge-proof, but it also contains vitamin E and hydrogels, helping to promote a healthy appearance.

Shani Cohen