Seven in ten parents say playing with toys helps children's 'sense of wonder'

31 August 2023 , 11:22

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Half of children start to lose their sense of wonder by the age of six, parents say (Image: Dave Phillips/PinPep)

More than nine in ten parents are keen to keep their children's “sense of wonder” alive – by exploring nature (61%) or new places (46%), and encouraging them to play with toys (70%).

Other things parents try to nurture and preserve their little ones' sense of joy and curiosity include taking them stargazing, making a sock puppet, helping them ride a bike, and even throwing a tea party.

A survey of 1,000 mums and dads, of 3-6-year-olds, found that 26% believe being a good role model is one of the most important aspects of parenting – while one in three said it was supporting their child's hobbies and interests.

However, it also emerged that 51% of parents claim they notice their youngsters' fascination with the world start to dwindle by the age of just six years old, on average.

And 94% are keen to preserve this in their children for as long as possible, to help them reach their full potential – but the research, by Disney, found that 83% feel they need help to keep the wonder alive in their own children, according to the OnePoll study.

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As such, Disney have launched “Find Your Wonder”, including a “Wonder List” with 12 downloadable kids activities inspired by the studio’s princess characters.

The initiative also includes a series of “Wonder Webisodes” featuring Helen Skelton, Alice Dearing, and Jessica Gadirova.

Seven in ten parents say playing with toys helps children's 'sense of wonder'

Disney has launched 'Find Your Wonder', to help parents keep kids' imaginations alive (PinPep)

Child psychologist, Laverne Antrobus, who consulted on the initiative, said: “Young children have a natural sense of curiosity, which helps them begin to navigate the world around them.

“At this age, children develop their sense of adventure and wonder as they learn to use creativity through play, and to discover what is possible.

“As someone who has observed children playing at this age, it is evident that through imaginative play – whether that be sock puppets, dress-up, or interacting with toys and dolls – the journey of self-discovery is a great way for them to find their own wonder.

“By encouraging children to be brave to try new skills, such as throwing a tea party like Cinderella or swimming like Ariel, parents are ensuring their child’s creativity and passion for new discovery continues – an invaluable tool for life.”

Claire Terry, SVP, Disney consumer products, games , and publishing EMEA, added: “It is clear from the research that parents truly believe in the power of imaginative storytelling and the element of play when it comes to keeping a child’s wonder alive.

“We know that families value and love Disney princesses for their inspiring stories of courage, kindness, and adventure. Parents trust Disney Princess characters to be good role models for their children, as they reflect such positive attributes.

“We hope to empower young children to develop their confidence, try their hand at something new, and keep that magical sense of wonder alive.”

TOP 10 ACTIVITIES PARENTS THINK HELP PRESERVE THEIR CHILD’S SENSE OF WONDER AND IMAGINATION: