Asda is giving parents money back for buying school uniforms with them

28 August 2023 , 11:50

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The new "Back to School" bonus will be available until September 3 (Image: Bloomberg via Getty Images)

Asda has made a major change to its loyalty scheme in a bid to help parents with the cost of kids going back to school.

The supermarket chain has increased the number of points customers can get when spending money on back-to-school bits before the new term with its new "back to school bonus". Customers will be offered 10% back on school uniforms in-store alongside a £2 Cashpot bonus when they spend £10 on other back-to-school essentials, including stationary, lunch boxes, and drink bottles.

If you are not an Asda Rewards member then you can get even more money by shopping for school uniforms with Asda as New Asda Rewards customers who download and scan the app for the first time will get £5 in their Cashpot.

The 10% offer is running until September 10, the £2 Cashpot boost until September 3 and new Asda Rewards customers can get the £5 bonus up until midnight on September 30. Asda is also offering 10% off all school wear bought on the George website until September 11.

Scott MacRae, senior buying manager for Schoolwear at George, said: “With only a week until schools return, we know that our customers will be focused on making sure their children are kitted out for the new school year. We appreciate that this can be stressful, especially for large families, so we want to help budgets stretch further with our back-to-school offers across our website and Asda Rewards."

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What is Asda Rewards?

After only being launched last year, the Asda's Rewards App has become widely popular with shoppers with around four million people using the app every month. Asda Rewards is an app-based loyalty scheme and is self-styled as being about "pounds, not points". The vouchers can be created with as little as £1, and with the maximum voucher amount at £100.

A shopper's Cashpot will build up in the Asda Rewards app as they shop and you can then scan the app at the check-out. It can also be linked up to an Asda.com online account for those shopping online. People can then claim their cash whenever they choose by creating a voucher in the app. You can also pick up extra in the Cashpot by purchasing "Star Products" or even by completing in-app missions.

Ruby Flanagan