Superdrug shoppers rush to buy 'holy grail' lotion that sells every two seconds

24 February 2023 , 12:26

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Superdrug shoppers rush to buy 'holy grail' lotion that sells every two seconds (Image: Getty Images/iStockphoto)

Japan's number one skincare brand has taken the UK by storm with shoppers swearing that their signature lotion is a 'holy grail' essential in their skincare routine. The lotions are so popular that they're reported to sell one every two seconds and for good reason.

Hada Labo's Tokyo Super Hydrator Lotion combines 3 different types of Hyaluronic Acid including Super Hyaluronic Acid to create an incredibly hydrating base layer to any skincare routine.

The unique formula is made to hydrate by sealing water inside the skin which then aids moisture retention for healthy, radiant looking skin. It is advised to use it as a base layer with a moisturiser one top.

Shoppers are insisting that the product has massively helped them with their skin, with them saying it left them looking 'dewy' and 'hydrated'.

One shopper wrote: "Holy grail! I bought this product a month ago and I am beyond happy that I did. I have always struggled with finding a product for my dehydrated skin that won’t clog my pores. This is amazing!

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"The first time I used it I noticed a difference in my skin. My skin now looks plumper, hydrated and my fine lines have practically vanished! This is honestly the best Hyaluronic acid product I have ever used."

A second penned: "I bought this brand originally when I went to Japan, and you could order the one from Japan to be shipped to you, but I am so happy it has been brought to the UK High Street. I have acne prone skin and a lot of different things break me out, but this has never done anything bad to my skin.

"It always just makes my skin look plump, dewy, and hydrated. It's also gentle enough that you can use it around the eyes, and it immediately gets rid of that crepey texture. I cannot recommend it highly enough!"

A third added: "I absolutely love this, I've been waiting for it to be available at Superdrug for months and it's definitely worth the wait I really love it so much and it will definitely be a part of my routine forever. Hydrates beautiful, soaks in quickly, 1 pump is enough so will last a very long time being 150ml bottle. An easy step in anyone's routine which will make a huge difference."

You can buy Hada Labo's Tokyo Super Hydrator Lotion here for £17.99 from Superdrug.

Jada Jones