Boots stock "miracle cream" loved by Kim Kardashian - and it's less than £30

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This eye cream is beloved by A-lister Kim Kardashian - and if it
This eye cream is beloved by A-lister Kim Kardashian - and if it's good for Kim K, it's good for us (Image: RoC/Eve Rowlands)

Products that claim to refine your lines by 50% within the first four weeks of use is often met by a smidge of scepticism. But this eye cream from RoC, a leading company when it comes to retinol products, has received glowing five-star reviews (of which there are over 25,000) that showcase the 'incredible' before and after results that abolish those doubts. And you don't have to search the internet high and low for this product either - in fact, it can be found on your doorstep at your local Boots.

Loved by social media mogul Kim Kardashian, the RoC Retinol Correxion Line Smoothing Eye Cream is being hailed buy shoppers as somewhat of a "miracle cream" and by the media star as one of the "best drugstore products" on the market for ironing out those dark circles, fine lines and pesky crows feet.

Boots stock "miracle cream" loved by Kim Kardashian - and it's less than £30 qhiquqiddeiqdeinvErr would you just look at these before and after images! We're adding this into our shopping basket asap...

Costing less than £30 (RRP is £27.99 at Boots) and just £20 if you have an Advantage Card, the benefits of this product include visible reduction in puffiness, brightening and reducing fine lines by 50% within the first four weeks - plus, it promises zero irritation, which is always a winner.

With a concoction that includes pure retinol and RoC's mineral complex, this cream (which is so popular it sells every 30 seconds) "promotes cell turnover" and helps to nourish and care for your under eyes - which is delicate and around ten times thinner than other skin areas.

If you're not on the retinol bandwagon yet and your eyes haven't been receiving the TLC they deserve, Dr Wendy Lee, an oculoplastic and reconstructive surgeon, explains why it's so important to pay special attention to your eye area: "The skin around the eyes is unique because it is amongst the thinnest of all the skin on the body.

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"In fact, it’s ten times thinner than many other skin areas," said Lee. "That's why it’s important to prioritize a routine that helps keep your delicate eye area refreshed and revitalized, no matter your personal reason for experiencing dark circles and puffiness."

Now, while a cost of less than £30 is brilliant for high-end, top quality face creams, you may not be so keen on parting with that sort of money (I mean, you could by some trousers like this for that sort of money). With that in mind, here are a few alternatives that won't break the bank quite as much.

BeautyPie currently has its Super Retinol Anti-wrinkle Eye Cream (1% Retinol Complex) on sale for £15 (!!) and includes Hyaluronic Acid, Bioflavonoids and Allosteris alongside Retinol to give your tired eyes an energy boost. LOOKFANTASTIC is also selling a bargain eye cream for only £10.39 - The INKEY List Retinol Cream. We all love a bit of CeraVe in our lives and so of course we had to include its Eye Repair Cream for Dark Circles and Puffiness, which is retailing on Amazon for £11.20 (down from £14).

For an eye cream that has been proven to work wonders also, if you're willing to spend a little more on your skincare Charlotte Tilbury's Magic Eye Rescue is always a winner when it comes to smoothing and brightening your eyes. Its Revolution dupe for only £8 is also pretty impressive - read more on that here.

Shoppers who have tried and tested RoC's line defying eye cream have raved about this product, with one saying: "After 3 applications my lines have virtually gone !! I cannot believe how well this cream works . I really really recommend it."

Another added: "Make up doesn’t go into creases through the day. Lines smoother. My eye area can be red raw sensitive at times and this hasn’t affected my skin barrier at all."

A third wrote: "I’ve tried so many different products and none gave a good all day moisture for my under eyes to reduce lines..... was astounded after using this for a few weeks and never use anything else now it really helps to reduce the look of lines by keeping them moisturised so I'm a very happy customer."

Get the RoC Retinol Correxion Line Smoothing Eye Cream from Boots here.

Eve Rowlands

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