25 best-selling anti-ageing serums beauty fans are loving in 2024
When it comes to skincare, we all know to cleanse and moisturise. But as we age, our skin’s ability to remain firm, elasticated and repair itself decreases, and the two main factors that age the skin is our genetics and the environment.
So that's when anti-ageing products come in, and one of those is an anti-ageing serum, designed to help improve the overall appearance of the skin such as wrinkles, loss of firmness, dullness, dehydration and hyper-pigmentation.
The best anti-ageing serums work by penetrating more deeply into the skin thanks to their very small molecules, and often include wrinkle-fighting ingredients to promote and enhance collagen production and skin cell renewal.
They also offer a powerful dose of active ingredients like hyaluronic acid, vitamin c and niacinamide that are delivered to the skin more quickly than a moisturiser, which is great to layer on afterwards to seal in the benefits of the serum for a brighter, smoother, clearer complexion.
To help you in your search to find the best anti-ageing serum we've rounded up some best selling options below.
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Best-selling anti-ageing serums 2024
1. No7 Future Renew Serum 50ml
No7 Future Renew Serum 50ml - £38.65 (Boots)No7 Future Renew Serum is said to reverse visible signs of skin damage in just 4 weeks, and as we age, our skin’s ability to repair damage decreases, that's why this No7 serum is formulated with anti-ageing properties including Hyaluronic Acid, Vitamin C and Niacinamide, combined support the skin’s natural self-repair.
Buy now from Boots (£38.65), was £42.95
2. Charlotte Tilbury Charlotte's Magic Serum Crystal Elixir
Charlotte's Magic Serum Crystal Elixir - £65 (Charlotte Tilbury)Awaken your skin’s potential with the power of Charlotte's Magic Serum Crystal Elixir featuring replexium for younger-looking skin.
The golden vitamin c works hard to create a brighter-looking complexion, and it includes the hydration powerhouse polyglutamic acid - a supercharged skincare ingredient that’s an incredible 4x more hydrating than hyaluronic acid.
Buy now from Charlotte Tilbury (£65).
3. Clarins Tinted Oleo-Serum 30ml
Clarins Tinted Oleo-Serum 30ml - £39 (Boots)A new one from Clarins' serum range, the Tinted Oleo-Serum is a skin tint that cares for skin like a serum. It combines three oils that work together to nourish, hydrate, and comfort the skin.
The multi-purpose ultra-fluid complexion perfecter provides a natural satin finish that is said to instantly boost the skin's glow.
Buy now from Boots (£39).
4. Votary Meta Active Complex 3-9-12 Night Star Serum 30ml
Votary Meta Active Complex 3-9-12 Night Star Serum 30m - £140 (Cult Beauty)Why not give your skin a little night time goodness with this Votary Night Star Serum from Cult Beauty?
Featuring a triple-action formula designed to tackle fine lines, dehydration and dullness with just a few drops, and boasting a fusion of three brightening, nine skin-smoothing and 12 hydrating actives, this powerhouse serum is certainly pricey at £140, but you'll certainly get what you pay for with this gorgeous product that will improve cell turnover and elasticity.
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Buy now from Cult Beauty (£140).
5. The Ordinary Soothing & Barrier Support Serum
The Ordinary Soothing & Barrier Support Serum - £17.30 (The Ordinary)This soothing and barrier support serum is a multi-active solution that has been designed to reduce the look of irritated skin. Not only that, it also helps recover the skin barrier in just two hours, while providing an immediate boost in your skin's hydration up to 86%.
Buy now from The Ordinary (£17.30).
6. Estée Lauder Advanced Night Repair Serum Synchronized Multi-Recovery Complex 75ml
Estée Lauder Advanced Night Repair Serum 75ml - £89 (Boots)Use the Advanced Night Repair Serum morning and night to hydrate, plump and protect your skin against environmental stressors such as pollution and lack of sleep, leading to premature signs of ageing.
The serum fights back by promoting your skin’s natural renewal cycle and infuses skin with 72-hour moisture targeting dryness, fine lines and wrinkles to leave your complexion looking smoother, younger and beautifully radiant.
Buy now from Boots (£89).
7. Lancôme Advanced Génifique Hydrating Face Serum 30ml
Lancôme Advanced Génifique Hydrating Face Serum 30ml - £65 (Boots)Designed for women of all ethnicities, ages, and skin types including dry, combination/normal and oily.
A serum is the important first step of every beauty routine and the Advanced Génifique has been enriched with 7 prebiotic and probiotic-derived extracts that will strengthen the skin’s barrier and leave skin looking healthier and younger.
Buy now from Boots (£65)
8. Elemis Pro-Collagen Super Serum Elixir
Elemis Pro-Collagen Super Serum Elixir - £59 (Elemis)The Pro-collagen super serum elixir plumps, soothes and nourishes and is clinically proven to reduce the appearance of fine lines and wrinkles, for a more youthful look.
The formula has been powered by a unique blend of intelligent bio-actives including Tri-Peptides, African Birch Bark, Red Seaweed and Padina Pavonica, leaves skin feeling firmer with improved elasticity.
Buy now from ()
9. Clarins Double Serum 30ml
Clarins Double Serum 30ml - £64 (Boots)If you want to firm the skin, smooth out wrinkles, shrink pores and radiate your complexion then this Clarins Double Serum is for you.
Double Serum is the answer for anyone looking for a product that acts on all signs of skin-ageing. The innovative bottle delivers a made-to-measure dosage of the serum with its rotating push button.
Buy now from Boots (£64).
10. Elemis Ultra Smart Pro-Collagen Complex 12 Serum
Elemis ultra smart pro-collagen complex 12 serum - £172 (Allbeauty)This Elemis Ultra Smart Pro-Collagen Complex 12 Serum is fast-absorbing and not greasy or sticky in texture, making it a pleasant product to apply to the face. Plus, it’s rich in micro and macro algae, which is said to promote radiance.
It also contains drone peptide technology, which helps to target those more needy areas, such as by the eyes and around your mouth. It will fix those fine lines and wrinkles, reducing their overall appearance.
Buy now from Allbeauty (£172).
11. Kiehl's Powerful-Strength Line-Reducing Concentrate 50ml
Kiehl's Powerful-Strength Line-Reducing Concentrate 50ml - £62 (Boots)Reveal a radiant and rejuvenated complexion with Kiehl's Powerful-Strength Line-Reducing Concentrate Serum.
Powered by 12.5% vitamin C and hyaluronic acid, the serum works to brighten and hydrate the skin, while Glycerin offers moisture retention.
Plumping the skin with moisture, the serum helps to reduce the appearance of fine lines, wrinkles and uneven texture, whilst restoring a youthful-looking luminosity.
Buy now from Boots (£62).
12. Flawless Nightly 2% Retinoid Serum
Flawless Nightly 2% Retinoid Serum - £46 (Dr Sam's)The Flawless Nightly 2% Retinoid Serum will work to resurface your skin's texture, soften laughter lines and clear your pores while calming blemishes.
All you need is one layer coverage and the Nightly Retinoid Serum will give your skin back its glow.
Buy now from Dr Sam's (£46).
13. Nuxe Super Serum [10], The universal anti-aging concentrate 30ml
Super Serum [10], The universal anti-aging concentrate 30ml - £60 (Nuxe)This Nuxe anti-ageing super serum includes natural hyaluronic acid that's infused with thousands of micro-spheres of fractionated Botanical Oils. It stimulates the skin's youth mechanisms for extraordinary anti-aging effectiveness.
From the first drop your skin will appear smoother, plumped with a luminous glow.
Proven results have shown that within just a few weeks, anti-aging effectiveness include faded wrinkles and fine lines. 84% of women feel their skin is smoother, while 71% feel their skin is firmer and 81% of women feel their complexion is more even.
Buy now from Nuxe (£60).
14. The Dewy Serum
The Dewy Serum - £86 (Tatcha)The Dewy Serum is inspired by the Japanese concept of Shinsei, which translates to ’new birth'.
The serum has been designed to restore and replenish the key components of healthy skin lost over time, to help it perform at its optimal level. Dead skin cells are washed away as the serum replenishes with two substances native from birth—plumping hyaluronic acid and moisture-locking Squalane.
If it's radiance you're after, that's what you'll get.
Buy now from Tatcha (£86).
15. Eclat Pure Hyaluronic Acid Serum
Eclat Pure Hyaluronic Acid Serum - £5.99 (Amazon)Thirsty, dehydrated skin? Give it an instant refresh with this hyaluronic acid-infused anti-ageing serum that reduces fine lines and boosts radiance at the same time.
A cocktail of 'powerhouse age-erasers' like vitamins C and E, pure aloe vera, green tea, and geranium oil work to smooth wrinkles over time. What's more, it's 100% vegan and cruelty-free.
One happy customer said: "The hyaluronic acid smells really clean and citrusy, it has left my skin looking and feeling really soft. I feel like it has made me look a bit younger, and plumped up where I had some wrinkles before, I would recommend it to my friends."
Buy now from Amazon (£5.99).
16. Eva Naturals Peptide Complex Serum
Eva Naturals Peptide Complex Serum - £11.69 (Amazon)Fed up of fine lines? Say sayonara to wrinkles and sagging skin with this peptide complex serum. But what are peptides, we hear you cry. They're anti-ageing proteins that alert your skin to the fact it's time to produce more collagen.
This anti-ageing serum boasts aloe and hyaluronic acid to improve elasticity, plump up your skin, and boost radiance. Witch hazel and jojoba target discolouration, brighten and provide a smoother, more even skin tone.
Buy now from (£11.69).
17. Viola Skin Vitamin C Serum For Face with Hyaluronic Acid Serum
Viola Skin Vitamin C Serum For Face with Hyaluronic Acid Serum - £9.97 (Amazon)Take your skin from parched to plumped with this vitamin C anti-ageing serum that's got a super-thin consistency to absorb quickly into your skin.
Brighten, smooth, hydrate and even out skin tone with this potent formula, which also works to reduce fine lines and firm up your complexion.
Jojoba oil and aloe vera combine to minimise redness and moisturise; hyaluronic acid plumps up the skin to target wrinkles; and vitamin C helps boost skin renewal, replacing old skin cells with brighter new ones. It's an Amazon bestseller for a very good reason.
Buy now from Amazon ().
18. Olay Collagen Day Serum, 40ml
Olay Collagen Day Serum, 40ml -£32 (Amazon)This Olay collagen peptide24 day serum featuring vitamin B3 has been designed to reveal strong and glowing skin in just 14 days.
It will intensely hydrate the skin for up to 24 hours, smoothing the skin's texture and restoring the protective barrier by penetrates up to 10 layers deep into skin surface, revealing an even-toned, youthful finish with minimised fine lines.
Buy now from Amazon ().
19. Florence Advanced Vitamin C Serum & Hyaluronic Acid
Florence Advanced Vitamin C Serum & Hyaluronic Acid - £9.95 (Amazon)A fast route to plumped-up skin, this vitamin C-based anti-ageing serum promotes the essential process for more youthful-looking skin: collagen production.
It's also blended with hyaluronic acid and vitamin E to target the common signs of ageing, including fine lines, wrinkles, sun spots, and dull skin.
Like a youth-boost in a bottle, it will lift, brighten, smooth, and firm things right up.
Buy now from Amazon (£9.95).
20. Bioniva Retinol Anti Ageing Serum
Bioniva Retinol Anti Ageing Serum - £13.49 (Amazon)Retinol is a powerful anti-ageing product that helps build collagen and improve skin cell turnover. It helps remove dead skin and unclogs pores as well as reducing pore size, leading to a clearer complexion.
Other active ingredients in this nourishing super-smoothie for skin includes vitamin C, hyaluronic acid, vitamin E, aloe vera, and jojoba oil, which all combine to restore a healthy, radiant sheen. Get glowing!
Buy now from Amazon (£13.49).
21. L'Oreal Paris Hyaluronic Acid Serum Revitalift Filler
L'Oreal Paris Hyaluronic Acid Serum Revitalift Filler - £19.99 (Amazon)If you're feeling less than enthusiastic about your skin these days, this anti-ageing serum can help boost your confidence.
Micro hyaluronic acid molecules penetrate deep into the skin to help lift and firm up your complexion, smoothing, plumping and revitalising as it goes.
One Amazon reviewer raved: "Probably the best skin care product in my collection. Skin looks and feels much more hydrated and awake. If applied before foundation it gives you a fresh glow. Has helped with my acne scars as it seems like it helps my skin regenerate."
Buy now from (£19.99).
22. Eclat Pure Retinol Serum
Eclat Pure Retinol Serum - £8.99 (Amazon)Restore, rejuvenate, revitalise and revive your skin with this potent retinol anti-ageing serum. Retinol, a form of vitamin A, is a little miracle-worker that helps to promote skin cell turnover and regeneration.
The cruelty-free, all-natural formula is also boosted with two other top wrinkle-blasters, vitamin C and hyaluronic acid. If it's intense hydration, strengthening, targeting signs of sun damage, and fine line-fighting you're after, this is the serum for you.
Buy now from Amazon (£8.99).
23. Bioderma Hydrabio Hyalu+ Hydrating Face Serum For Dehydrated Skin 30ml
Bioderma Hydrabio Hyalu+ Hydrating Face Serum For Dehydrated Skin 30ml - £32 (Boots)The Hydrabio Serum is an intense hydration generating serum that moisturises the skin instantly and lastingly while restoring its radiance.
A fantastic product for anyone with dehydrated skin. It will leave your skin's texture feeling and looking extra-fresh. it's also perfect as a make-up base.
Buy now from (£32).
24. Vichy Mineral 89 Hyaluronic Acid Hydrating Serum 75ml
Vichy Mineral 89 Hyaluronic Acid Hydrating Serum 75ml - £35 (Boots)The The award-winning Vichy Mineral 89 Hyaluronic Acid Hydrating Serum will hydrate, plump and boost radiance for healthy-looking skin.
You'll experience a soothing sensation when applying this daily serum which helps to strengthen he skin’s natural barrier function and protect against pollution.
Buy now from Boots (£35).
25. Collagen Boosting Serum With Hyaluronic Acid, 30ml
Collagen Boosting Serum With Hyaluronic Acid, 30ml - £35 (Absolute Collagen)- Reduce wrinkles by 18% in just 28 days
- Increase skin firmness by 28% in just 28 days
Designed to reduce the appearance of fine lines and wrinkles, and plump and smooth the skin, this collagen boosting serum that includes Hyaluronic acid is certainly one to consider.
Buy now from Absolute Collagen (£35).
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