The third and final general ticket sale for Taylor Swift's UK Eras Tour began today where fans who were lucky enough to receive a registration place were able to buy tickets for London and Cardiff shows.
Since Monday, fans who received a unique code have been battling it out to buy tickets for the Eras Tour UK next summer, with thousands of fans left waiting to hear from their ticket provider about whether or not they will get a place on the waiting list.
Fans of Taylor Swift - aka Swifties - have been logging on to Ticketmaster and AXS in their thousands to try and secure tickets to see their idol in action, with many fans being left disappointed as previous ticket releases sold out in super fast time.
Today, fans who were lucky enough to receive a registration code were able to take part in general sales for selected dates, with sale launches starting at 11am, 1pm and 3pm.
Ticket sales were once again staggered across the day to ensure that more Taylor fans were in with a chance of getting tickets for their chosen date.
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The first batch of tickets went live live at 11am for the June, 23 show at London, Wembley, before the 1pm sale launched for tickets for the current August, 17 finale, also at Wembley.
The final sale kicked off at 3pm for tickets to the June, 18 date at Cardiff Principality Stadium.
As with previous general sales events this week, fans were reminded to make sure that they have received an email from either Ticketmaster or AXS containing their unique access code in order to gain entry to the queue for tickets, as there was no entry to the queue without one.
Those who did not receive an access code waited patiently to receive further waitlist information from Ticketmaster or AXS, with many being released from waitlists towards the end of the day when ticket availability became severely limited across both venues.
Thanks for joining us during the pre-sale and general sale events.
It's been an exciting journey! Hundreds of thousands of tickets sold for 10 shows in four different venues.
Hoping everyone for the tickets they so desperately wanted.
Thanks again
General Admission Standing, Front Right Standing tickets and Front Left Standing are now old out.
Fans on Twitter are reporting that there is very little availability outside of the expensive VIP packages, and even they are becoming scarce.
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Some fans have had success though, with many actually referring to it as "surviving the Great War"
It's been a ticket sales event that we certainly won't forget in a hurry, that's for sure
We mentioned this in yesterday's blog, and there still seems to be a lot of confusion on social media regarding the potential consequences for ticket holders to all of Taylors UK Eras shows.
While Ticketmaster has suggested that the change in event status was the decision of the promoter, many fans are still wondering what this means for them.
You can read all about the lead booker policy and if it could stop you from being able to see Taylor live in concert here.
As Lizzo said "It's about that time"
With tickets for nearly all of the Eras UK Tour being almost completely sold out within an hour of going live, we are already starting to see the now familiar "Something went wrong" error message for fans on Ticketmaster.
While sometimes this can just be a communication error, more often than not it means the site is struggling to reserve your tickets as there are simply no more of that type available.
As we have seen with all previous ticket sales today, ticket prices seem to be hovering around the £600 mark for anyone able to complete the queue.
Fans are sharing their frustration on social media, with many upset about having the pay the price of a seven-night holiday for one night to see their idol live in Cardiff.
Looks like some fans are being released from the waitlist at the eleventh hour, only to find nothing but the most expensive ticket packages still available.
Talk about false hope
Once again, no times or queue numbers on AXS but it looks like this sale is going to be particularly busy.
@lastcornelia shared a screenshot on Twitter, just one minute after the sale went live.
The ticket sale for Cardiff is finally here.....go, go, go!
Thanks @I_Me_Mine_J - I too am calling on the spirit of Diana for you or whatever luck you believe in, hoping you all get the tickets you want this afternoon.
...and our palms are sweaty already!
Remember, don't panic just wait your turn in the queue and follow the Ticketmaster top tips:
Stay focused Welsh Swifties - this is your time to shine!
As the final ticket sale approaches, fans hoping to see Taylor in Wales should be making their way into the waiting room on Ticketmaster and AXS.
This final sale is for:
Here is all the information you need about expected ticket prices for the Cardiff show.
Both London dates are now sold out.
I'll be back shortly with details of the next ticket launch for Cardiff
Once again today, I'm seeing lots and lots of ticket resale posts on social media.
We know it's disappointing when it's so hard to get tickets but no one wants to lose money to a scammer.
Fans should be aware of ticket scamsTo avoid being scammed, follow these tips - it's what Taylor would want you to do
1. Look at the payment method
Payments should only be made by an official ticket site using a secure SSL. Sellers asking for Paypal, CashApp, bank transfers or other unusual payment methods should be a definite red flag.
2. Ask to see a photo of the ticket
Before you buy, ask the seller to send you a picture of the ticket, printed out with your name written on it. If they are unwilling to do so, chances are they don't have the ticket to sell in the first place.
3. Some prices really are too good to be true
We know just how pricey these tickets can be, so if someone is selling tickets super cheap it should be a warning sign. Most tickets will sell for much more than they were purchased for, so anyone selling for less probably isn't genuine.
4. Check the seller's profile
A genuine seller should have reviews on their profile from previous buyers. That said, too many positive reviews could also be suspicious. If you think the reviews are bad or look off, don't buy your tickets from them.
5. Decline overpayments if you are the seller
Occasionally, scammers may target sellers as well. They may pay more than the set price and then say they’ve made a mistake before asking for a partial refund. The seller will send the refund, only to discover the original payment had been cancelled. If a person is acting suspiciously when you decline an overpayment and ask for the correct amount, it could mean that they are up to no good.
Looks like I spoke too soon.
Fans are now only able to purchase the most expensive ticket options on both Ticketmaster and AXS, and many are saying that the system is crashing when it reaches the payment screen.
In our experience, this is usually a sign that tickets have in fact sold out.
How are you getting on?
Dare I say it but this afternoon's sale seems to riding along quite nicely so far
While I wait to hear from more of you, here's a success story from another Swfitie who survived "the great war" as the ticket-buying frenzy has come to be known as
It's happening! The 1pm ticket sale is NOW ON!
This sale is for:
Fans must have received their registration place and code in order to purchase tickets.
God Speed Swifties...
It's that time again - the lobby is now open for the 1pm general ticket sale on Ticketmaster and AXS.
This afternoon's tickets are for:
London | Wembley Stadium | Saturday, 17 August 2024
Unless more dates are added, this date could potentially be Taylor's grand finale here in the UK, so demand for tickets is expected to be even higher than before.
Hold on to your hats Swifties!
We are seeing lots of social media posts now about how the ticket prices were nowhere near the £58 - £190 range fans were hoping to pay.
Seems many were confronted with tickets costing £600 plus, made even more expensive by service fees starting from £29 per ticket.
Fans are asking if Taylor Swift is to blame. Or are unaffordable ticket prices down to promoters? What do you think?
A success story from way back in the queue! Never give up #taylorstrong
Nice one @Sarah_Gin_Fiend
Tickets for Taylors' May, 10 show in Paris went on sale this morning.
Fans are still patiently queueing while sharing screenshots of slow-moving queues and low availability.
If these Tweets are correct, it would appear that prices for Paris are more reasonable than our own ticket prices at this time.
While sharing a screenshot of the ticket prices, Twitter user @gagastanfr seemed deflated about the queue, saying: "it's been 1 hour that I'm still updating nothing it's good I'm depressed I'm not going to see Taylor Swift it may be a bad thing for a good at least I'll have plenty of money for me psk I'm not going to do the other 2 sales it depresses me too much now I don't even want to go there anymore."
Already today we are seeing lots of reports that only the highest-priced tickets are available to buy.
One frustrated fan shared this screenshot on Twitter, just 17 minutes after the sale went live. During the pre-sale these same seats would have been considerably more affordable.
As expected, queues are already quite lengthy on Ticketmaster within just a few minutes of going live.
Don't be disheartened though @MatthewRimmer, we've seen longer queues and successful ticket sales still take place.
Ticket sales are now live for the 11am London Wembley June 23 sale!
Go, Go, Go Swifties - let us know how you get on.
While it appears there were a few problems with AXS and Ticketmaster not being able to tell genuine fans from bots yesterday, we are hoping that everything is ticketyboo this morning!
Stay strong Swifties, we've got this (probably)
Take a seat and make yourself comfy, as the online waiting rooms on Ticketmaster are now OPEN. Tickets will go on sale at 11am so stay on the page you are on.
Ticketmaster advises not to have multiple tabs/browsers open for the same date as this can slow things done for you.
Just click 'Join Waiting Room' once and Ticketmaster should automatically place you in the room and you should see a countdown to the sale, they will then transfer you to the queue once tickets go live.
Here are the links for the dates you'll need at 11am:
Wembley June 23
I'll be sharing more tips shortly but for now GOOD LUCK!
While many fans have taken to social media with reports of super high ticket prices reaching as much as £661, finding out the official general sale figures has been something of a challenge.
We've put together our thoughts on predicted ticket prices and seating plans for London and Cardiff.
It's the last chance saloon today guys and gals - and fans need to make sure that they have the very best chance of grabbing their tickets.
To ensure that you are ready when the whistle blows on your chosen venue sale, follow these quick tips:
Also, as this is a registration-only event, do not forget to have you email from your ticket provider close at hand.
Our very own Gemma Sherlock, a huge Swiftie and ticket-buying maestro, was lucky enough to bag her tickets during the pre-sale.
Delighted with her success, Gemma has been sharing her tips with you all on our blog, and as we wait for the 11am sales to begin, here's a quick recap:-
Make sure you have your code from your general sale email, copied and pasted, whether it's on your desktop computer or mobile.
