Captain Tom's daughter charges up to £3,500 for 'life coaching' amid controversy

08 July 2023 , 12:53
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Hannah Ingram-Moore is now an "accredited" executive life coach (Image: PA)
Hannah Ingram-Moore is now an "accredited" executive life coach (Image: PA)

The daughter of Captain Tom Moore has for months been charging up to £3,500 for "life coaching" courses amid controversy around the charity in her dad's name.

Hannah Ingram-Moore, 52, was ordered to knock down an unauthorised spa and pool house she had built at her £1.2 million seven-bedroom home. She and her 66-year-old husband Colin had applied to build it under the name of the Captain Sir Tom Moore Foundation, and original plans showed the outbuilding would be a small office for charity work.

Neighbours in Marston Moretaine, Bedfordshire, today voiced their fury and claimed they had been duped.

Captain Tom's daughter charges up to £3,500 for 'life coaching' amid controversy eiqreiddidqkinvCaptain Sir Tom Moore raised nearly £39million for the NHS during the COVID pandemic (Getty Images)

It's also emerged today Mrs Ingram-Moore became an "accredited" executive life coach in February and started charging up to £3,500 for her business expertise, The Times reports. It comes amid regulator Charity Commission's statutory inquiry into the Captain Sir Tom Moore Foundation over concerns around "a failure to consider intellectual property and trademark issues".

One client's testimonial to her life coach work, featured online, features a photograph of a man on a phone and was taken from a set of stock images.

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It says: "I chose Hannah after our initial chat because she not only carried a wealth of experience, but also I felt listened [sic] and asked me reflective questions in equal balance that changed my perspective without giving me ‘the answer’."

Captain Tom's daughter charges up to £3,500 for 'life coaching' amid controversyCaptain Tom, pictured with his daughter, 'would have hated what is going on', sources say (Getty Images)

The website states Mrs Ingram-Moore has an initial "discovery consultation" with clients for £50, redeemed when any session booked, in which she identifies if and how she can help the client. Thereafter, programmes typically cost anything between £1,450, and £3,500, the website states.

In a common three 60-minute package, charged at £725 altogether, she "can help you move past the challenges you're facing in your life and achieve the goals that have felt out of reach. She does this by listening intently, helping you see things in new ways, and providing you with practical tools and advice."

Neither Mrs Ingram-Moore or the charity have commented about her side trade. The charity did, on Tuesday, release a statement in relation to the planning permission row. It stated it is not presently actively seeking any funding from donors due to the investigation opened by Charity Commission.

It added: "At this moment in time, the sole focus of the Captain Tom Foundation is to ensure that it co-operates fully with the ongoing statutory inquiry by the Charity Commission.

"As a result, the Captain Tom Foundation is not presently actively seeking any funding from donors."

Captain Tom's daughter charges up to £3,500 for 'life coaching' amid controversyHannah and her husband have been ordered to knock down an unauthorised spa and pool house (PA)

The 50ft by 20ft pool house at the seven-bedroom property is equipped with changing rooms, lavatories and showers.

Speaking from quaint Marston Moretaine today, one neighbour said: "We all fell for the Captain Tom hype when the building was first suggested."

Another said: "Give me a sledgehammer and I’ll knock the place down myself."

Jilly Bozdogan, whose garden backs up against the property, told BBC: "It obviously didn't adhere to the planning application they submitted and, to be honest, it's an eyesore."

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Bradley Jolly

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