Oodie launch official Barbie range featuring cooling summer sleep tees

07 July 2023 , 12:06
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The Oodie x Barbie™ Adult Oodie (Image: Oodie)
The Oodie x Barbie™ Adult Oodie (Image: Oodie)

Many of us fondly remember spending hours playing with Barbie™ dolls throughout our childhood, so to see a huge resurgence in Barbiecore and all things pink has been giving us all the nostalgia. And now, the popular Aussie loungewear brand - and it’s everything we dreamed of and more.

The collection launched exclusively to newsletter members yesterday in a 24-hour pre-sale, officially going live today (July 7), starring four must-have Oodie essentials, including their oversized for adults and children, that were made for sleepovers, and a

The hot pink features the word ‘Barbie’ written across the garment, with the light pink Barbie™ head silhouette throughout, while the cooling sleep tee sees the popular Mattel doll’s name written across the chest.

Oodies skyrocketed in popularity amid the cost of living and energy crisis, alongside brands like and , but have remained a firm favourite among shoppers, with more than three million fans across the globe. Every Oodie is made from toasty-warm sherpa fleece on the inside and soft flannel fleece on the outside, which feels like you're being hugged by a giant, fluffy cloud.

The latest feature the standard sizing, which fits up to 6XL for adults (£99), while the is suitable for most 3-13 year olds, coming in at £87

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They’re machine washable, and won’t fade or pill in the wash, meaning you can wear them time and time again whether you’re camping, relaxing on the sofa, or heading to the cinema to catch the latest movie releases.

If it’s a little too warm for hunkering down in the Barbie™ Oodie, you can still get your snuggly fix with the brand’s which is made from a special blend of bamboo and elastane to keep you cool and comfortable all night long. measure in at a generous and roomy 95cm long and 85cm wide, meaning that ‘one size fits most’.

Oodie launch official Barbie range featuring cooling summer sleep teesThe Oodie x Barbie™ Sleep Tee (Oodie)

And much like how the Oodie offers a huge front pocket for storing phones, snacks and more, the £74 Sleep Tee’s also have two handy side pockets for keeping your essentials to hand.

Finally, the are designed to improve sleep and reduce anxiousness, promising to ‘take your sleep to the next level’.

Oodie weighted blankets are made from an ultra-soft, ultra-snug Minky plush fabric, which is known to retain heat to keep you warmer, for longer . Eco-friendly glass beads are sewn into separate blanket pockets to disperse weight evenly over your body.

Suitable for children over the age of three, the blankets come in three different weights, 4.5kg, 6.8kg and 9kg. Shoppers should select a blanket that is approximately equivalent to 10 per cent of their body weight in order for it to be the most effective.

The new brings together style, comfort and nostalgia. Featuring the iconic logo and hot pink colour, the Barbie™ Oodie is the ultimate cosy accessory and if you love all things pink and glitter, you can

Bethan Shufflebotham

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