Taylor Swift superfans spending £750 for hospitality in desperate ticket bids

05 July 2023 , 11:00
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US singer Taylor Swift is expected to break records and gross more than $1 billion from her global tour (Image: AFP via Getty Images)
US singer Taylor Swift is expected to break records and gross more than $1 billion from her global tour (Image: AFP via Getty Images)

Taylor Swift superfans are preparing to splash out a whopping £750 each to make sure they grab that important seat at one of her UK concerts next year, according to reports.

US singer Swift will be coming to London, Edinburgh, Liverpool Cardiff and Dublin next year as part of her UK and European leg of The Eras tour.

The battle for tickets has never been fiercer though as Ticketmaster has enforced strict rules on the buying process.

It's a lottery in terms of whether fans will actually be able to purchase tickets or not as Ticketmaster is only giving fans access to buy if they registered for it.

Fans - aka 'Swifties' - will be sent an email today, July 5, to confirm whether they will be allowed to purchase tickets for her UK dates from next week, as part of the pre-sale and general sale.

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Taylor Swift superfans spending £750 for hospitality in desperate ticket bidsTaylor Swift performing during the American Eras tour (Getty Images for TAS Rights Mana)
Taylor Swift superfans spending £750 for hospitality in desperate ticket bidsThe Lavender Haze singer holds the record for the most simultaneous albums on the US Billboard 200 (living artist) (PA)

Prices for the UK shows have not been officially released and many legions of fans are that desperate to see the Lavender Haze singer that they are forking out extortionate prices at selected venues on hospitality packages.

One fan said they were doing the "MOST" to see Taylor.

"It's all very stressful, people including myself are searching for hospitality packages directly through the venues to get a ticket so we don't have to fight presale," one fan told the Mail.

"It costs up to £750 at Wembley but people are willing to pay much more I can promise you that.

"I've enquired for a package at the stadium but I think lots of others have done the same so I haven't heard back yet.

"Next year might be a 'cruel summer' for a lot of Swifties as the demand for tickets is so much higher than the supply."

At Wembley Stadium the Taylor Swift Diamond Package costs around £749 and promises a 'reserved ticket in a central block on Level One.'

Those who buy this will also be treated to a 'champagne and cocktail reception' and a 'premium gazing menu' - as well as free beer, wine and soft drinks 'from when doors open until show starts' and 'for one hour post show.'

The pricey package ends with a one hour post-show party with a DJ and a goodie bag.

Taylor Swift superfans spending £750 for hospitality in desperate ticket bidsTaylor last toured the UK and Ireland in 2018 when she played six Reputation Tour shows at stadiums in London, Manchester and Dublin. (VCG via Getty Images)

Hospitality packages for the Eras tour date at BT's Murrayfield stadium had been made available to Scotland Supporters Club members and Scotland Season Pass holders just a few days ago, with information on how to book sent via email.

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Fans took to social media to share their success stories, delighted that they had caught the email in good time.

TikTok user @emilyfin95 recorded what she called a "public service announcement" advising fans to check with their local stadium to see if hospitality tickets are already on sale.

The delighted Swiftie couldn't stop smiling as she announced that she had managed to bag three tickets for £275 each, thanks to her boyfriend spotting the email land in his inbox.

Fellow TikToker @kylalian also got lucky, saying she "cried like a baby" as she shared a shot of her email confirmation for two hospitality tickets to Tay Tay's Murrayfield show on June, 8.

One fan on Twitter admitted to feeling "fully unhinged" but still managed to secure his ticket.

Fans who bought Swift's Midnights album between August 29, 2022 and October 27, 2022 will be able to get tickets early from Monday for the UK dates which includes London's Wembley Arena, Edinburgh's BT Murrayfield Stadium, Dublin's Aviva Stadium, Liverpool's Anfield Stadium and the Principality Stadium in Cardiff, Wales.

Demand is expected to be extremely high via Ticketmaster and AXS during the pre-sale and general sale of The Eras Tour.

Fans will receive an email on Wednesday, July 5 from Ticketmaster explaining the process of buying tickets with their unique link/code.

Here are the UK tour dates for Taylor Swift's The Eras Tour 2024:

Friday 7 June – Edinburgh, BT Murrayfield Stadium

Saturday 8 June – Edinburgh, BT Murrayfield Stadium

Friday 14 June – Liverpool, Anfield Stadium

Saturday 15 June – Liverpool, Anfield Stadium

Tuesday 18 June – Cardiff, Principality Stadium

Friday 21 June – London, Wembley Stadium

Saturday 22 June – London, Wembley Stadium

Thursday 15 August – London, Wembley Stadium

Friday 16 August – London, Wembley Stadium

Saturday 17 August – London, Wembley Stadium

Gemma Sherlock

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