Kate Moss rolls back the years as she recreates 1990s topless Diet Coke TV ad

18 June 2023 , 00:26
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Kate Moss looked stunning in Diet Coke adverts (Image: Diet Coke)
Kate Moss looked stunning in Diet Coke adverts (Image: Diet Coke)

Kate Moss looked sensational as she recreated a famous Diet Coke advert from the 1990s.

The supermodel belied her 49 years as she slipped into a gorgeous silver chainmail dress which flashed a little bit of cleavage while sipping on a can of the soft drink.

Kate was announced as creative director at Diet Coke since last July and featured on last year's campaign too. This time around, she drew on an iconic 1990s when a shirtless man caught the attention of office staff during a 'Diet Coke Break'.

The original advert, which first aired in 1997, saw female office workers halt work at 11.30am as they ogled over male model Robert Merrill cleaning their windows.

Kate Moss rolls back the years as she recreates 1990s topless Diet Coke TV ad qhiquqiqtrideqinvKate was inspired by the 1997 Diet Coke Break advert (Diet Coke)

Kate said: "It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon."

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She added: "Last year was such an incredible experience, so when we collaborated again the archives were an amazing place to start.

"The Diet Coke Breaks are classics and I wanted to add a fashion twist to these moments.

"The campaign is very different aesthetically to the ‘90s and ‘00s but the narrative is the same."

Kate Moss rolls back the years as she recreates 1990s topless Diet Coke TV adShe created a more stylish version for Diet Coke (Diet Coke)

She also slipped into a stunning black Katy England dress with gold chain detailing as she stood in front of two thick chains while holding on to the company's signature silver can.

Last month, Kate's fans were in for a treat after some unearthed photos were put on display at an exhibition.

The snaps were taken 23 years ago by celebrity photographer Michel Haddi, who has worked with the likes of Linda Evangelista and David Bowie.

Michel says he discovered the polaroid photos of Kate, now 49, during a spot of spring cleaning and is now showcasing the "powerful" images, which can also be seen in his book, The Legend - Kate Moss.

The photographer, who has worked in London and California, said: 'It made me very happy... to look at the past because I met Kate back in the 90s when she was not known in LA.

"She was young and she looked like the mermaid of Copenhagen, I said: 'Oh my God, this girl is like a dream,'... she doesn't care about nothing and she's so beautiful."

Josh Luckhurst

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