I got £154 worth of summer dresses from ASOS for £37 on ‘secret’ discount site

02 June 2023 , 09:39

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Secret Sales has thousands of surplus, end-of-line and outlet stock from well-known brands at a reduced price

I love a bargain. I rarely pay full price for anything, always searching out discount codes, deals and offers. I’m a regular customer at sites like Everything5Pounds and the new River Island eBay shop, but I may have discovered a new favourite where I can update my wardrobe with my favourite labels for less.

The retailer - called Secret Sales - is essentially an online version of an outlet village where you can snap up outfits from popular brands like River Island, Topshop, ASOS and Miss Selfridge for as little as a tenner.

And with a number of events cropping up over the summer like weddings and festivals, I placed an order and managed to snag more than £150 worth of outfits for under £40.

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The website is described as a ‘premium non-full-price marketplace for fashion, sportswear and beauty brands’, and has previously been featured on the Money Saving Expert website. It sells surplus, end-of-line and outlet stock from well-known brands at a reduced price, often as much as 75 per cent off.

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I picked up three dresses with a total value of £154, paying a grand total of £37.39 including postage, meaning I saved £116.61 on my order compared to buying new. Usually I’d think nothing of spending £40 on a new dress on the ASOS website - but at Secret Sales, I’d snagged triple for less.

Secret Sales also stocks styles from Topshop, In The Style, River Island and more

I picked up a slinky sheer check occasion midi slip dress from Topshop for £11.20, but it was supposed to have been £56, so I saved a whopping 80 per cent. The dress is beautiful although a bit long and has to be worn with heels, but would be gorgeous for a summer wedding.

I also went for an In The Style satin asymmetric ruffle detail maxi dress in ochre-Yellow, which should have been £52, but cost £10.40 at Secret Sales. This dress was another occasion number that had stunning ruffle detailing, and would be amazing for a special event this summer.

But it was the third and final dress that was worth every penny of the entire order, and has immediately become my summer go-to. The ASOS DESIGN Petite open back puff sleeve maxi dress cost me £13.80 instead of £46, and has a fabulous textured pink gingham pattern in a waffle fabric, meaning it never needs to be ironed. It has an open back detail which is perfect for the warm weather, and it’s lined very well, so you can go braless, too.

The ASOS DESIGN Petite open back puff sleeve maxi dress cost me £13.80

My order was shipped the next day and had arrived within a week. The orders are sent directly by the brand or seller themselves - in this case, ASOS - and Secret Sales undertakes quality checks to ensure the best standard for customers.

ASOS joined the platform in January this year a bid to clear stock efficiently, with all of the selected discounted items no longer being available on ASOS as products will be housed on Secret Sales.

The partnership means visitors to Secret Sales can shop from a selection of up to 1,000 products from ASOS-owned brands, including ASOS Design, Collusion, Reclaimed Vintage, Topshop, Topman, and Miss Selfridge, all listed at a fraction of their original price.

But there are also dozens of other high end brands also available to shop from on the site, including Kurt Geiger, Burberry and Holly Willoughby’s favourite LK Bennett.

What’s more is that ASOS will be refreshing inventory fortnightly with plans in the pipeline to grow the selection of products available, which means I’ll be able to update my whole wardrobe for every occasion for a LOT less.

Jag Weatherley, Corporate Transformation Director at ASOS, said: “We’re pleased to be offering Secret Sales customers access to ASOS products for the first time. It’s been a huge effort from everyone involved to get this partnership up and running in a short space of time. We’re looking forward to seeing how we can develop our relationship with Secret Sales.”

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Secret Sales has thousands of surplus, end-of-line and outlet stock from well-known brands at a reduced price

It’s not the only retailer where you can get cut-price clothing and accessories, though. Martin Lewis previously spoke about a site called on ITV's Good Morning Britain (GMB), where he explained that the site buys leftover and excess stock from retailers like Marks and Spencer, River Island, Oodie and Karen Millen, and sells it for a fraction of the price.

He explained that they're 'often not branded', so whether or not you get a high-end high street item is a bit of luck. I’ve - so it is a bit of a brand lottery, but if you like the piece, £5-£6 is a very reasonable price. However, with Secret Sales, they do tell you which brand the clothing, shoes and accessories are from.

Shoe lovers can also pick up a range of ex-display shoes from , with dozens of womens, kids and mens styles starting from under £10. Meanwhile, is an outlet store owned by Kurt Geiger where you can get designer shoes, bags and accessories from £5.

But if like me you want to get cut-price ASOS designs from beloved brands like Topshop, you can shop the Secret Sales website here.

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Bethan Shufflebotham