Staggering cost of Super Bowl commercial - and
The Super Bowl is one of the most-watched events on the planet - so getting an advertising slot costs a pretty penny.
Hundreds of millions are expected to watch the dramatic climax to the NFL calendar, with the Kansas City Chiefs taking on the Philadelphia Eagles.
Everyone is tuning in to watch the action on the field, but another huge part of the popular event is the half time show - and the commercials.
Huge brands shell out millions for a coveted advertising slot, with a 30-second commercial costing a staggering amount of money.
With a lot of competition, the ad has to stick out and a lot of time and money goes in to making a groundbreaking piece of viewing.
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How much does a Super Bowl ad cost?
Kim Kardashian West in a commercial for T-MobileFor this year's clash between the Chief and the Eagles, the price of a commercial has soared dramatically.
It was a steep $6.5 million in 2022 - and that number has gone up this time round.
According to AdAge, 30-second spots will cost companies a record $7 million.
That's a lot of pressure on such a short space of time.
Price changes through the years
Puppy Monkey Baby Mountain Dew Kickstart Super Bowl Commercial 2016During the first ever Super Bowl in 1967, the price for a commercial was far lower than it is today.
Super Bowl I between the Green Bay Packers and the Kansas City Chiefs only aired on two networks, NBC and CBS, who charged different amounts.
Both networks wanted $42,000 or a 30-second spot, while NBC charged $75,000 for a 60-second ad and CBC put the price at $85,000.
By 1975, the price for a 30-second ad had gone up to $107,000, then five years later it was $222,000.
Then came a huge jump up to $525,000 in 1985, $700,400 in 1990 and a whopping $1.15 million in 1995.
Some of the most iconic Super Bowl commercials actually aired in the early years, such as Coca-Cola's 'Hey Kid, Catch!' in 1979 and the 1984 Apple commercial based on the dystopian George Orwell novel, 1984.
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A Pokemon Super Bowl adAt the turn of the century the cost was $2.1 million - and the prices have kept going up since then.
2015: $4.25 million
2016: $4.5 million
2017: $5 million
2018: $5.2 million
2019: $5.3 million
2020: $5.6 million
2021: $5.5 million
2022: $6.5 million
Why so expensive?
Arnold Schwarzenegger and Salma Hayek in a BMW ad (BMW)It comes down to one simple thing - the amount of viewers.
The Super Bowl is broadcast in over 180 countries in more than 30 languages - and is the most watched television broadcast in the US every year.
The viewing figures in the US usually stick around the 100 million mark, with the NFL reporting that an estimated 208 million-plus viewers watched around the globe.
Nearly 90% of all Americans using a television during the event were watching Super Bowl LVI, which means approximately two thirds of the US population tuned in.
The commercials don't just get watched on the night, as they get increased publicity in the following days and weeks.
Many of them go viral on social media and cause a buzz online and in the news, so there's way more attention on them than just the 30 seconds.
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