Krispy Kreme scheme lets you swap unopened Easter Eggs for delicious donuts

05 April 2023 , 15:01

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Krispy Kreme will let you swap unwanted eggs for doughnuts (Image: Michael Leckie/PinPep)

Easter can get a little overwhelming with the abundance of sweet treats available as most of us get at least one Easter egg to snack on over the bank holiday, on top of all the hot cross buns and Sunday roasts.

However, the cost of living crisis is still impacting households with 5.3 million UK adults so worried about finances this year they may have to skip purchasing Easter eggs for themselves and family members, according to figures from Krispy Kreme and FareShare.

Particularly affected are 25 to 34-year-olds who are most likely to have young children expecting sweet treats from the Easter bunny, with 14% saying they will not be able to afford Easter eggs at all this year.

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Unwanted eggs will be donated to charities across the UK (Michael Leckie/PinPep)

In response to this, Krispy Kreme is launching an "Eggschange" programme with FareShare, the UK's national network of charitable food re-distributors, to provide treats for those living in poverty and unable to afford Easter eggs.

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Although less than half of us are planning to gift more than three eggs this year, with the average spend around £26, many of us will still receive multiple boxes. A third even admit to leaving these extra eggs in the cupboard for up to a month after the holiday is over.

Instead of sitting on our shelves as we come down from the sugar rush of the hot cross buns and chocolate filled weekend, these eggs could go to good use and make someone else happy this Easter.

Many of us don't even want these eggs, with 39% of Brits longing for an alternative sweet treat. So Krispy Kreme is offering a trade - anyone who donates unwanted chocolate will get a four-pack of Easter doughnuts for their kindness.

From April 7 to April 10, anyone with spare unopened Easter eggs can take them to a Krispy Kreme store and donate them to people in need, distributed through the FareShare's network.

Hilary Nithsdale, commercial manager at FareShare, said: "Due to the rising cost of living crisis, many families will be unable to afford the joyful act of exchanging Easter eggs.

"We are delighted to work with Krispy Kreme on their mission to redistribute Easter eggs to those who might otherwise go without this year, by generously donating to our network of over 9,500 charities and community organisations across the UK."

Emma Colquhoun, chief marketing officer for UK & Ireland at Krispy Kreme, said: "This Easter, we are proud to be partnering with FareShare to call on generous Brits to help spread joy to those unable to afford Easter eggs, rewarding them with shareable boxes of our limited edition Easter doughnuts in exchange for their generosity."

For anyone wishing to donate, the "Eggschange" opens from Good Friday (April 7) until April 10, 2023, at participating stores. You can find your nearest store through the Krispy Kreme website.

Danni Scott