Shoppers discover what JD Sports actually means as founders' story resurfaces

30 March 2023 , 09:36

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Some shoppers have been left in disbelief (stock photo) (Image: Derby Telegraph)

JD Sports is a hugely recognisable UK brand, much-loved by shoppers looking to browse its huge array of athleisure and sporting buys.

Renowned for its high profile ad campaigns featuring big-name sporting stars like Anthony Joshua and TV presenters including Maya Jama, we're all familiar with the signature monochrome branding and the classic shoulder bags your fresh kicks come in.

One thing we might not be so familiar with is the meaning behind the shop's name, despite being a stalwart on the British high street.

These big-name brands become so commonplace in our vocabulary that we often don't give their origin a second thought, but people are suddenly discovering what JD Sports actually means and it's left them baffled.

There are now 2,400 shops UK wide (stock photo) (PA)

It turns out the JD letters actually stand for something and to find out what it means we have to go back to the original founders of the store.

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The title was inspired by two names of the shop's founders, John Wardle and David Makin. Simply put, JD is the first letters of both their first names.

Since finding out this news, many shoppers have been in disbelief as some can't believe the JD actually stands for something.

Posting on Twitter, one wrote: "Since when does JD in JD Sports stand for John David? Loool."

While another added: "JD in JD Sports stands for John and David, I don't know why that's so funny to me."

This is not the only store name to leave shoppers puzzled.

ASOS has also wowed shoppers as they've found out the four letters stand for 'As Seen On Screen'.

The name relates to the shop's original USP - selling the same clothes celebrities wear on telly so people could look the part.

Freddie Bennett